Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
Google Updates Webmaster Guidelines For Sneaky Redirects
Google took to their Webmaster Central blog today to let everyone know they have made changes to their Webmaster Guidelines in the sections that pertain...
How to Perform a SWOT Analysis For Your Digital Brand
Learning Through The Example of SWOT Analysis: Nokia In “Encyclopedia of Management Theory” Eric Kessler wrote “companies that keep analyzing their strengths, weaknesses, opportunities, and...
Conversion Rate Optimization (#CRO) for Lead Generation Websites
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone...
Google Revamps Restaurant Search For Android, What This Means For Marketers
Google announced they have recently made changes to the restaurant search experience on Android by allowing users to filter results by price, ratings, cuisine, and what’s...
Marcus Tober @Searchmetrics on “Search Experience Optimization”, Global SEO and Work/Life Balance
I recently caught up with Marcus Tober, CTO of Searchmetrics, at his new office in San Mateo, California, to discuss the global expansion of his...
Google Is Reportedly Displaying Customer Reviews In Knowledge Graph For Local Searches
Mike Blumenthal has reported Google has been displaying customer reviews in the Knowledge Graph panel off and on for several months, and have recently been showing...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
Matt Cutts Explains How Small Sites Can Compete With More Popular Sites
Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest Webmaster Help video where a user writes...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across different channels, and forging identities that previously...
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...
The Pros and Cons of HTML5: An #Infographic
One of the most important trends in web design has been the rise of HTML5, which is touted as one of the ideal languages of...
“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...
Matt Cutts Explains How To Avoid Buying A Domain That Has Been Penalized By Google
Matt Cutts, Google’s head of search spam, answers a question about buying domains in his latest Webmaster Help video where a user writes in to...
Google Introduces Google Trends Email Alerts, Trending Topics and Hot Searches Delivered To Your Inbox
Google announced today they will be rolling out the ability for users to have popular topics from Google Trends and Hot Searches delivered via email....
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
Matt Cutts Debunks SEO Myths
Matt Cutts, Google’s head of search spam, answers a question about SEO myths in his latests Webmaster Help video where a user writes in to...
Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Help video where a user writes in...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Happy 10th Anniversary Gmail: The Top 10 Things That You Should Know
Gmail just turned 10. We know. Where does the time go? It only seems like just yesterday we were hoping someone we knew would give...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
Google Expands Indexing Of Android App Content In Search Results
In December Google started indexing Android app content in Google search, meaning if you searched for information about a movie you could open the relevant...
Matt Cutts Explains How Google Separates Popularity From True Authority
Matt Cutts, Google’s head of search spam, answer’s a question about ranking signals in his latest Webmaster Help video where a user writes in to...
Matt Cutts Answers: “When Will Google Stop Updating Its Search Results?”
Matt Cutts, Google’s head of search spam, answered a question about Google updates in his latest Webmaster Help video where a user simply wrote in...