Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins

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Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins

Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins.

According to the announcement, the Foursquare we know today will “go through a metamorphosis” and relaunch this Summer.

“We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.”

It’s unclear at this time whether or not Foursquare will remove check ins from their app all together. But it is clear, at least for now, that check-ins and badges will move over to their new app Swarm.

“Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others.”

Swam will launch on iOS and Android “in the coming weeks, and soon after on Windows Phone.” If you would like an opportunity to use it as soon as it’s ready you can add your name to the list here.

For more information about Swarm, including screenshots, please see this article where Dennis Crowley provides exclusive details to The Verge.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
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  • Myles Anderson

    This is a brave move by Foursquare but probably a very smart one. I always feared that once the wind went out of the ‘check-in’ sails, that Foursquare would struggle to remain popular and relevant. This gives them a chance to maintain their existing community and keep features important to them, while also pursuing the data-layer model they’re keen on. Who dares wins. Good luck to them.

  • Jason Boucher

    I’ll probably stop using the app altogether… perhaps go back to yelp. Only because I like having everything in one place and not having to check in on one app, then go to another app to read tips, get directions, and look for recommended spots to eat, etc. It’s too much, too time-consuming.

  • My chatmeter

    This decision can definitely lead FourSquare to more success considering how important local search is becoming to consumers. Nowadays, people are constantly looking for businesses in their local area so this app could be a tremendous help. It’s great that Swarm will help people find “good dinner date spots” rather than just “places to eat near me”. It adds a more unique and personal touch to local search because it gives off the impression that Swarm really wants to help you find the best establishment for you to go to.