Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins

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Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
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Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins.

According to the announcement, the Foursquare we know today will “go through a metamorphosis” and relaunch this Summer.

“We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.”

It’s unclear at this time whether or not Foursquare will remove check ins from their app all together. But it is clear, at least for now, that check-ins and badges will move over to their new app Swarm.

“Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others.”

Swam will launch on iOS and Android “in the coming weeks, and soon after on Windows Phone.” If you would like an opportunity to use it as soon as it’s ready you can add your name to the list here.

For more information about Swarm, including screenshots, please see this article where Dennis Crowley provides exclusive details to The Verge.

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Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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