Google announced they have recently made changes to the restaurant search experience on Android by allowing users to filter results by price, ratings, cuisine, and what’s open right now.
You can activate this new feature by inputting the command “show me restaurants in [location]” into the Google search bar. Once a list of results is populated you will have the option to filter the results by the parameters of your choice.
This feature currently only works in the United States, but Google says to “stay tuned” which presumably means they have plans to roll out the feature to other countries.
What This Means For Marketers
This is a useful feature for customers, but what you may be wondering what it means for a business owner or marketer.
Since customers will have the option to filter restaurants by review score, you’re going to want to put a more serious effort into encouraging customer reviews on Google+. Here are some tips for doing that.
Next, since customers will have the option to filter reviews by price, cuisine, and opening hours, you’re going to want to make sure you have this information on your website and that it’s easily accessible by Google. There are a couple of ways you can ensure Google indexes that information.
The first way is to fully fill out your Google Places For Business with as much information as you can provide. Another thing you should also do is take advantage of Schema markup. Schema markup is a way to organize the information on your site in a way that Google easily understands. Here’s a detailed guide for using Schema markup for local SEO.
If you’re already somewhat familiar with Schema markup, you’re going to want to pay extra close attention to the types of Schema markup available for restaurants. Here’s a list of all the different types.
From that list, make sure the ‘servesCuisine’, ‘openingHours’, and ‘priceRange’ properties are included on your website. That will make it easier for Google to read and index this information to ensure your restaurant is included in the results when customers are filtering their searches.
After following those steps, your restaurant listing will be fully optimized for Google’s new restaurant search options.