Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Search Works – Google Tells All
In an ongoing effort to enlighten us and fight spam, Google tells all today in an infographic entitled How Search Works that was released just moments ago....
As Google’s Search Share in China Shrinks, a New Competition Emerges
Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field. The leader in search engines,...
SEO for WordPress Blogs: Getting the Basics Right
WordPress is an amazing publishing platform with an strong community that supports it. For the uninitiated, WordPress is an open source blogging platform which can...
Facebook Inks New Partnerships for Better Ad Targeting
Facebook officially announced new partnership agreements that will expand the relatively new Custom Audience targeting for ads within the social network’s space. The Custom Audience...
Social SEO Insights for the New Age of Search
“Suddenly the fingers of a man’s hand emerged and began writing opposite the lampstand on the plaster of the wall of the king’s palace, and...
100 Million Actively Use #Instagram Every Month
Yesterday, Instagram Co-founder, Kevin Systrom, announced that the photo sharing app is now in the hands of 100 million active monthly users. The company has come...
Please Welcome the New Editor of SEJ, John Rampton
I’m excited to introduce John Rampton as the new Managing Editor of Search Engine Journal. John is a great guy with a lot of love...
The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be...
6 Free Google Docs Every SEO Needs To Have
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools...
Spotify & Ford: Voice-Activated Music Streaming
Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps. Next...
Step-by-Step Guide to Qualifying Your Backlink Sources
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking...
The Evolution of Modern Marketing Automation
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential...
Is Your Business Image Suffering Online?
What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the...
Pinterest RePins Its Social Media Prowess with $200 Million in New Funding
Earlier this month, Search Engine Journal reported that Pinterest was seeking a fresh infusion of cash after a phenomenal year of growth. Yesterday the virtual...
Will Social Signals Replace Links?
What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s...
What You Can Learn from Exploring Your Links Visually
Have you ever wanted to really see your link profile, beyond a list of links, without having to export them into Excel to create a...
Reclaim Lost Link Juice by Capturing 404 URLs
This has happened to most of us at one point or another: We start optimizing a website’s URL structure or permalink slugs to be more...
High Profile Twitter Takeovers: Fact or Fake?
The week in big brand social media marketing started off with a lot of buzz. On Monday, the verified Twitter account for Burger King was...
3 Scalable Link Building Tactics That Won’t Leave a Footprint
(and No, “Content Marketing” Isn’t One of Them) Link building is a problem. And it’s more of a problem now than ever, because it requires...
Facebook Employee Laptops Hacked
Over the weekend news developed around a Facebook blog post on protecting people on the social site. In the post, the Facebook Security team notified...
Why Relationship Marketing Trumps Content Marketing
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy...
Adwords Optimization: WTF GOOGLE…GIVE ME DATA!
I have a feeling that many of you share this frustration with me. Over the last few years I have been running adwords campaigns for...
4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag
Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has...
A Deeper Look at Google Signals Map and Social Data Hub
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been...
Twitter as Point of Sale?
This week American Express and Twitter announced a partnership to purchase via hashtag. For American Express customers that want to tweet to buy, they must first...
Transform Link Building into Brand Building for 2013
One question is on just about every SEO’s mind as we confront the New Year: “What strategy will protect me from updates in the future?”...
State of the Union #SOTU: Live and Interactive
The revolution in American political discourse continues tonight with President Barack Obama’s 4th State of the Union Address. Thanks to Twitter, Google Hangouts, and live...
LinkedIn Can Teach Facebook a Few Things About Being a Publicly Traded Social Media Company
Thanks to Facebook’s faltering stock prices since its IPO, many in the business world wonder if social media companies like Twitter and Pinterest will ever...
7 SEO Tasks That Are Wasting Your Time
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in...
Matt Cutts Tips for Updating News Articles
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news. “If I have a developing news story, should...