Latest SEO Articles
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Managing Home Depot’s SEO: An Interview with Sean Kainec
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO...
E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company...
WordPress vs. Drupal: How to Choose a CMS for Your Business
Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal)...
5 Back-to-Basic Tricks to Turbocharge Your Website Conversions
Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know...
Understanding Topical Trust Flow: An Interview with Dixon Jones
As part of our coverage from the Share 14 conference in San Francisco, I caught up with Dixon Jones from Majestic SEO to discuss topical trust...
WordPress 4.0 Now Available To Download
WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your...
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks
Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of...
Baidu Reveals Baidu Eye: Its Version of Google Glass #Wearables
Chinese search engine Baidu is launching a wearable headset very similar to Google Glass that they are calling Baidu Eye. The company showed off the new device,...
Shortlist Announced For The 2014 US Search Awards
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday...
How to Combat & Recover from Negative SEO Attack: The Survival Guide
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money,...
5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes
When you activate a plugin that’s not compatible with your WordPress setup, it’s likely to be immediately apparent. If something’s not right, odds are your site...
Rule The Local Results: An #Infographic
With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and...
How to Improve Your Local SEO: An Interview With Greg Gifford
As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg...
A Startup Owner’s Black Book of Web Conversion
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your...
Local Spanish Keywords: One Size Does Not Fit All
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using...
Search Engine Journal Representin’ at Pubcon 2014
Pubcon, one of the premier social media and optimization conference, is headed to Vegas this October! The event offers an in-depth look at the future...
Faster WordPress: Need For Speed
Nothing is more frustrating to an internet user than a slow website. You wait 3 seconds…4 seconds…10 seconds…and your site is still loading. Research has...
A Comprehensive Guide to E-Commerce Conversion Strategy
Is e-commerce big? Consider this: eMarketer.com reveals that worldwide B2C E-commerce sales will increase by 20.1% this year to reach a whopping $1,500 trillion. Mobile and...
Protecting Yourself Against Negative SEO: An Interview with Bob Rains
As part of our SEJ interview series I recently caught up with Bob Rains from CBS Interactive to discuss negative SEO and black hat SEO. In...
11 Cool Things You Can Do With WordPress (But You Probably Aren’t)
Over the past decade, WordPress has proven itself to be a powerful blogging platform and content managing system. In fact, that’s why the NFL, CNN,...
WordPress 3.9.2 Security Release Out, Immediate Update Recommended
WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately. This...
Site Speed vs Responsive Design: Which is More Important?
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips...
Neglecting Global SEO is Like Only Optimizing for Bing
Introduction: This post is primarily targeted to marketers in the US and other English-speaking countries. Those of you that hail from other locales may be more...
7 Essential WordPress Plugins for Content Marketing
Many website owners spend a great deal of time planning an effective content marketing strategy. And with good reason. In this article, I will share...