#SEJThinkTank Recap: Social Media on a Budget: Best Practices, Tools for SB & Non-Profts

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Next #SEJThinkTank: Social Media On A Budget

On Wednesday, April 6th, SEJ’s Social Producer, Caitlin Rulien, joined the SEJ Think Tank to give a presentation on how to succeed on social media when you are working with limited resources – either because you have limited time, a small staff, or a very small budget. Her tips and tools are particularly useful if you own or work for a small business or non-profit.

A few Tips Caitlin Shared Include:

  • Determine who your audience is and what drives them.
  • Figure out what channel your target audience is on and focus your efforts there, instead of trying to be everywhere at once.
  • Abide by the 80/20 rule!
  • You can’t do it alone – make the most of the resources you do have, including volunteers and scheduling tools.

Tools & Resources Mentioned: (in the order mentioned)

Listen to these Marketing Nerds episodes to learn more!

Caitlin has been on two episodes of our podcast to share more information on social media and influencer networking. You can listen to them below.

Marketing Nerds Podcast: Social Media Tips for Non-Profits

Marketing Nerds Podcast: Examining Organic Promotion and Influencer Networking

 

Watch the Video Recap:

View Caitlin’s Slides

Social Media on a Budget: for Non-Profits and Small Businesses from Search Engine Journal

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Danielle Antosz

Danielle Antosz

Features Editor at Search Engine Journal
Danielle is the Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives in Chicago, where she spends her days writing, editing, planning her next trip, and proselytizing the importance of the Oxford comma.
Danielle Antosz
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