On Wednesday, April 20th, the SEJ ThinkTank was joined by Krista LaRiviere, of gShift Labs, for a sponsored webinar about how to improve the discoverability of your website.
This was a jam-packed session filled with a ton of great information about how to use content you publish all over the web to bring users back to your site. Krista also talked about how ‘the funnel’ has shifted in the last few years to become much more complicated.
Screen shot from Krista’s presentation.A few other points Krista covered included:
- The power of offsite content
- How to leverage user-generated content
- The role off site content plays in the current sales funnel
- The current trends in content distribution
Want to watch the full video?
If you weren’t able to attend or want to rewatch the webinar, you are in luck because we recorded the whole thing!
View Krista’s Slides
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Image Credits:
In Post Image: Screenshot taken by Caitlin Rulien
Featured Image: Created by Paulo Bobita
