Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Understanding Biases in Search & Recommender Systems
Learn and understand the biases that affect search and recommender systems and how these biases impact users.
Conductor Extracts Itself from WeWork
Conductor announced they have emerged as an independent company and no longer part of WeWork.
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
In July/August 2019, two things changed with Google’s Knowledge Graph API. Learn more about the update here.
Google Begins Using BERT to Generate Top Stories Carousels in Search
Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels.
WordPress SEO Beyond the Basics: 8 Things You Must Do Next
Here are eight advanced tactics you can try to improve your WordPress SEO.
Google’s BERT Rolls Out Worldwide
Google announced that BERT is rolling out in 72 languages worldwide.
Why Technical SEO & On-Site SEO Are Rarely Enough
Optimizing solely for technical and on-site factors won’t guarantee SEO success. Here’s why content and links still reign supreme.
John Mueller Surprises with Answer to a Negative SEO Question
Google’s John Mueller shows how to discover the real reason a site might not be ranking.
Google is Working on Adding Package Tracking to Search Results
Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site.
How to Map 404 URLs at Scale with Sentence Embeddings
Learn how to map valuable URLs that end up in 404s to equivalent ones using a neural matching approach.
![The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST]](https://www.searchenginejournal.com/wp-content/uploads/2019/11/jesse-mcdonald-interview-on-the-search-engine-journal-show-5de285072badc-760x400.webp)
The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST]
Jesse McDonald of IBM talks about the difference between a topic-focused strategy and a keyword-focused strategy.
12 Ways to Build a Winning SEO Strategy on a Small Budget
Here’s how to prioritize, structure, and run SEO campaigns that will bring exceptional ROI from your small budget.
5 Things Every SEO Professional Should Be Thankful For
While things are far from perfect in this industry, here are five things every SEO should be thankful for.
Google Encourages to Differentiate Your Site
Google’s John Mueller encourages site owners with “commodity content” to differentiate their sites.
6 Most Common Roadblocks to Link Building Success
Ready to generate stellar business results from your link building campaigns? Make sure you avoid these common roadblocks.
SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No
Here’s how bringing more data to your SEO proposals can prove your value and eliminate prospective clients’ concerns.
Google Changes How Local Search Results Are Generated
Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November.
12 Reasons Why Every Link Campaign Is Unique
Learn more about the 12 factors that make each link building campaign unique.
What Is Link Reclamation & How to Regain Lost Link Value
Links break over time. Here’s how to reclaim the link value from your lost and broken links.
How to Use Podcasts for Link Building
Learn how hosting a podcast, or being a guest on podcasts, can be an effective way to earn quality links.
Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month
A study of Google Analytics for local businesses discovers benchmarks for websites across different industries.
![Searchers Are Engaging More With Business Listings in Search Results [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2019/11/cc4ba912-0777-43c3-a104-5f07a1606e39-5de3134552d23-760x400.webp)
Searchers Are Engaging More With Business Listings in Search Results [STUDY]
A new study on consumer search behavior reveals consumers are getting more active with business listings in search results.
80% of Major US E-commerce Stores Use JavaScript for Crucial Content
According to new data, 80% of popular US-based e-commerce stores use JavaScript on crucial content such as product descriptions.
Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links
John Mueller says, for the most part, it doesn’t matter whether you use absolute or relative URLs for internal links.
![Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP]](https://www.searchenginejournal.com/wp-content/uploads/2019/11/50f913ce-7255-4ea3-8431-991785c4d6fb-5de2af83345ee-760x400.webp)
Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP]
Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be.
DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey
DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice.
Google Offers 2 Tips for Improving Web Content
Google’s John Mueller offers advice on improving web page content.
5 Ways to Use Social Profiles to Get Quality Links
Here are five of the best ways to use social media profiles to help get quality links.
Google Lets Businesses Add a Custom List of Services to GMB Listings
An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers.
18 Popular Link Building Tactics You Should Actually Avoid
Avoid wasting your resources on these 18 common link building tactics which do not result in a true link signal.