Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites.
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption.
How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.
How To Do A Complete Local SEO Audit: 11-Point Checklist
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages?
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes.
Google’s Advice On Canonicals: They’re Case Sensitive
Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works.
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines.
Automattic’s Legal Claims About SEO… Is This Real?
Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
Measuring When AI Assistants And Search Engines Disagree
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic”
As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust.
Google’s New BlockRank Democratizes Advanced Semantic Search
Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone.
How And Why Google Rewrites Your Hard-Earned Headlines
You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on.
SEO Is Not A Tactic. It’s Infrastructure For Growth
When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine.
Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.
Maximizing AI Visibility: How to Win Mentions & Citations in Answer Engines
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO.
Google Announces A New Era For Voice Search
Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics.
How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.
AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.
Google Says What Content Gets Clicked On AI Overviews
Google’s VP of Search said which kind of content gets more clicks in AI Overviews.
How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.
Google Reminds SEOs How The URL Removals Tool Works
Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages
Google Business Profile Tests Cross-Location Posts
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.
Your Brand Is Being Cited By AI. Here’s How To Measure It
We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search.