PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google redefines “top” ads in search results, which can now appear above or below organic results.
Google’s 2023 Ad Safety Report details what they did to keep its platforms safe for users, advertisers, and publishers.
If you’re using the exact same PPC strategies you were deploying in 2023, the new year is the perfect time to try something new.
Understand how to fine-tune Google Ads for more profits with offline conversions. This guide shows how to set up tracking, integrate CRM and measure success.
Use PPC automation layering to your advantage to reduce the amount of busywork and increase strategic outputs in your campaigns.
Google Ads launches “Solutions,” offering customizable automation for simplified campaign management, empowering advertisers of all skill levels.
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
Elevate your ad game with hidden optimizations in Google Ads and Microsoft Ads for enhanced campaign performance and efficiency.
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google bans impersonation and false affiliation in ads, enforcing policy changes in March.
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Use these seven Google Ads shortcuts to help you save time, get faster insights, and be on your way to better PPC results.
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Google expands sensitive events policy to limit exploitation across more platforms.
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024.
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?