Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Advertisement
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
Google Expands Maximize Conversions Bidding for TrueView for Action Ads
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.
Advertisement
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Google Expands Access to 15-Second Non-Skippable Video Ads
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
A Beginner’s Guide to Google Ads & Facebook Remarketing
Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.
Google Chrome to Expand Ad Blocking Worldwide on July 9th
Google Chrome is expanding ad blocking worldwide on July 9, which will affect sites that repeatedly show disruptive ads.
Google Ad Impressions on Connected TVs Up by Over 80%
Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Google Offers a New Way to Pay for Display Ads
Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Google to Roll Out New Call-to-Action Extension for Video Ads
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
Amazon Advertising Options Guide: What Marketers Need to Know
This Amazon advertising guide will walk you through four ways to get your products in front of millions of shoppers.
Google to Serve Ads Across Disney Properties Through New Partnership
Google has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
Google AdSense Policy Change: All New Sites Need to be Verified
Google is making a change to AdSense that will require every new site to go through a verification process.
6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.
AdSense Giving Improved Machine Learning to Publishers
AdSense will give publishers access to machine learning to help increase earnings.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
5 Strategies for Successful Lookalike Audiences in Facebook Ads
These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer.
Google Introduces Shoppable Image Ads
Google is introducing a new type of ad unit that will allow advertisers to display shoppable images on publisher websites.