Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
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Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
7 Unexpected Tips That Will Make Your Facebook Ads More Effective
Here are seven Facebook advertising tips that will help you take advantage of the new world order of Facebook ads.
Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
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How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.
A Guide to Every Automated Google Ad Type
Learn the difference between automated ad types in Google Ads, as well as how to know when to use each one.
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Google Accused of Privacy Gaslighting by University Scholars
Two university PhD researchers accused Google of gaslighting about Chrome browser and privacy.
What Search Marketers Should Know About Amazon DSP
Amazon’s Demand Side Platform (DSP) has many advantages for search marketers doing display. Here’s what you need to know.
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Why Bidding On Your Brand Name is Important
I may seem counterintuitive but PPC bidding on your own brand name makes sense.
Google Ads Expands Placement Options for App Ads
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.
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Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets.
Amazon Advertising Guide
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
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Paid Search is Still the Dominant Digital Ad Channel in 2019
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned.
New Data Reveals How Much Brands Are Paying Influencers
Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price.
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Google to Discontinue the AdSense App for iOS and Android
Google is deprecating the AdSense app for iOS and Android in the coming months.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-276x244.png)
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-100x100.png)
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
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Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display...
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
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Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
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Google to No Longer Display Text-Only AdSense Ads
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
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54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
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Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
24% of Search Marketers Are Now Running Responsive Search Ads
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
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Google Display & Video 360 Helps Marketers Protect Their Brand
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.
How to Make Google Search Partners Work for You
Here are some best practices that will help improve your performance in the Google Search Partners network.
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10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.
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