PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative.
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents.
How to Use Google Ads Performance Max Channel Reporting
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.
Google: AI Max For Search Has No Conversion Minimums
Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.
6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
Google Brings Loyalty Offerings To Merchant Retailers
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively.
The 5-Step Process To Setting Crystal Clear PPC Goals
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
Google: Invalid Ad Traffic From Deceptive Serving Down 40%
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape.
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results.
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can drive real value at scale.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Google Performance Max: Everything You Need To Know
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases.
Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth
Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion.
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
How To Calculate Your ROAS & Ways To Use It
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.
How To Get The Perfect Budget Mix For SEO And PPC
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance.
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI.
![What Are Good Google Ads Benchmarks In 2025? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2025/06/benchmark-273-760x400.webp)
What Are Good Google Ads Benchmarks In 2025? [STUDY]
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Google Marketing Live 2025: Here’s Everything That Was Announced
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning.