Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.
Join 75,000+ Digital Leaders.
Learn how to connect search, AI, and PPC into one unstoppable strategy.