Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing.
Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
Proven AI Visibility: From SEO Strategy To GEO Tactics
Join this tactical webinar where we’ll break down what it takes to get your brand cited, linked, and quoted in AI-generated content, intentionally.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
Ex-Google Engineer Launches Athena For AI Search Visibility
Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.
Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
Brave Search API Now Available Through AWS Marketplace
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace.
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.
Anthropic’s Financial Tool May Signal Shift To Offering Specialized Services
Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product.
77% Of ChatGPT Users Treat It As A Search Engine, Per Adobe Express
Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.
OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome.
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO expert James Brockbank shows that ChatGPT may cite hacked websites and expired domains in business recommendations.
How You Can Track Brand Authority For AI Search
Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively.
Human-Centered Marketing: Thought Leadership
What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down.
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.
Relying Too Much On AI Is Backfiring For Businesses
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.