Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....
3 Email Marketing Goals You Should Stop Ignoring
When it comes to brand messaging and audience engagement, social media gets all the attention nowadays, but that’s just because it’s still relatively new. Study...
How to Identify Successful Content & Increase Your Content Marketing ROI
Content marketing has become such an important part of online marketing strategies, but many companies are still finding challenges as they attempt to incorporate it...
Four Quick Tips to Creating Content that Isn’t a Blog Post
There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business....
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Content Shock: Are We Being Overwhelmed With Too Much Content? – Interview With Arnie Kuenn At #SMX West
As part of our SEJ interview series, Arnie Kuenn of Vertical Measures joined us at SMX West to discuss the idea of content shock. Content...
Creating Content To Please Customers & Google Hummingbird: Interview With Greg Secrist At #SMX West
As part of our SEJ interview series, Greg Secrist of BKA Content joined us at SMX West to share tips on creating content that pleases...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular updates. Not any...
How Much Should Grammar Matter to Bloggers?
First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted...
#SMX West Recap: Content Marketing to Media Company
SMX West kicked off yesterday morning in San Jose, and one of the first speakers, Brian Clark of CopyBlogger Media, opened the show to discuss...
Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki
As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and...
#SXSWi 2014 Recap: Can Great Journalism Make for Great Business?
The President of website and magazine brand The Atlantic M Scott Havens spoke on how their brand and company has started to run itself like...
#SXSWi 2014 Recap: Media & the Personal Brand With ESPN’s Bill Simmons, Nate Silver
Media & The Personal Brand – ESPN, Grantland & 538, featuring ESPN’s Bill Simmons and Nate Silver, had a full room early afternoon on Saturday...
The Complete List of Engaging Content Ideas
The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see...
How To Write Headlines That Get Shared: Interview With Syed Balkhi
As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media....
‘Free Images Online’… from Getty Images?! Getty Makes Millions of Stock Photos Free to Use
Huge news broke this evening that Getty Images, boasting a library of over 150 million high-resolution stock photos, is releasing millions of free images online. Getty...
How To Use Your Blog To Create Repeat Customers: Interview With John Chow
As part of our SEJ interview series, John Chow of JohnChow.com joins us to share tips and advice on how to run a successful blog...
Using Email & Content Marketing in Tandem: An Interview with Jon Oleaga
In 2014, it’s nearly impossible to go online and not come across the words content or content marketing—it’s inescapable and the reality is – it’s...
Why Matt Cutts Can’t Kill Guest Blogging
I’d hate to be in Matt Cutts’ shoes. He’s often in an incredibly difficult position, serving as a mouthpiece for Google, passing on the company’s...
In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing?
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing. Let me tell you briefly what these...
Using Content Marketing to Build Brand Trust
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe....
The SMX West Speaker Interview: Upworthy’s Sara Critchfield on How We’re Getting Virality Wrong
As part of SEJ’s partnership with Third Door Media, I was given the opportunity to interview five marketing experts who will be speaking at SMX West. This was a...
The Rise of the Content Marketer Role
Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s...
Hard Proof That Content Marketing Works—A Professional Speaker Case Study
At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up...