Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
5 Ways to Tell if Your Content Marketer is on The Up And Up
Not all SEOs are shysters. Too many, however, are. Not all content marketers are shady either. Still, too many are. I suppose if I thought...
How to Frack Your Content Marketing and Close The Social Loop
Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content...
An Increased ROI of 4,300%? It’s True and Possible with Email Marketing
Being entrenched in the world of organic search and social media can make even the most well-rounded search strategist forget about the value of e-mail...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
The Why and How of Video for Content Marketing
Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy....
WordPress 3.9 Coming April 16: Here’s What’s New
WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially released to all users on April 16th....
3 Email Marketing Goals You Should Stop Ignoring
When it comes to brand messaging and audience engagement, social media gets all the attention nowadays, but that’s just because it’s still relatively new. Study...
How to Identify Successful Content & Increase Your Content Marketing ROI
Content marketing has become such an important part of online marketing strategies, but many companies are still finding challenges as they attempt to incorporate it...
Four Quick Tips to Creating Content that Isn’t a Blog Post
There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business....
Tips for Making Great User Content: An #Interview with Jonah Stein
Google tells us all the time to “make great content for users,” but according to Jonah Stein from ItsTheROI, that’s an incomplete statement. Of course...
Are Influencer Groups Set to Dominate Marketing?
It’s no secret that the modern consumer enters the digital and purchasing realm blind to ads and self-promotional companies. As we notice a lack of...
Social Media Versus Social Networking as a Content Marketing Strategy
Content marketing and social network marketing are not the same thing. Content marketing is creating solid, high-integrity content that attracts prospective business opportunities. Social network...
SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon
Search engine marketers are more than familiar with the Google Keyword Planner, one of the newer elements to Google AdWords. But if you’re a content...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Quantity versus Quality, Must I Choose Sides in My Content Marketing Strategy?
One of the biggest objections I encounter to the content marketing strategy of updating a site multiple times daily is the thinking (sometimes out loud!)...
Content Shock: Are We Being Overwhelmed With Too Much Content? – Interview With Arnie Kuenn At #SMX West
As part of our SEJ interview series, Arnie Kuenn of Vertical Measures joined us at SMX West to discuss the idea of content shock. Content...
Creating Content To Please Customers & Google Hummingbird: Interview With Greg Secrist At #SMX West
As part of our SEJ interview series, Greg Secrist of BKA Content joined us at SMX West to share tips on creating content that pleases...
Which is Better For Content Marketing: Long-Form or Short, Regular Posts?
There seems to be some confusion over which is a better content marketing strategy: Long, deep well-researched articles or short, to-the-point regular updates. Not any...
How Much Should Grammar Matter to Bloggers?
First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted...
#SMX West Recap: Content Marketing to Media Company
SMX West kicked off yesterday morning in San Jose, and one of the first speakers, Brian Clark of CopyBlogger Media, opened the show to discuss...
Content Marketing Tips For Launching A New Product: Interview With Guy Kawasaki
As part of our SEJ interview series, none other than Guy Kawasaki joins us to share some of his invaluable advice about content marketing and...
#SXSWi 2014 Recap: Can Great Journalism Make for Great Business?
The President of website and magazine brand The Atlantic M Scott Havens spoke on how their brand and company has started to run itself like...
#SXSWi 2014 Recap: Media & the Personal Brand With ESPN’s Bill Simmons, Nate Silver
Media & The Personal Brand – ESPN, Grantland & 538, featuring ESPN’s Bill Simmons and Nate Silver, had a full room early afternoon on Saturday...
The Complete List of Engaging Content Ideas
The fact that content drives the Internet is nothing new, though today, there is a greater emphasis on the importance of quality. Internet marketers can...
Case Study: How Long Does It Take to See Organic Search Results?
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see...
How To Write Headlines That Get Shared: Interview With Syed Balkhi
As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media....
‘Free Images Online’… from Getty Images?! Getty Makes Millions of Stock Photos Free to Use
Huge news broke this evening that Getty Images, boasting a library of over 150 million high-resolution stock photos, is releasing millions of free images online. Getty...
How To Use Your Blog To Create Repeat Customers: Interview With John Chow
As part of our SEJ interview series, John Chow of JohnChow.com joins us to share tips and advice on how to run a successful blog...
Using Email & Content Marketing in Tandem: An Interview with Jon Oleaga
In 2014, it’s nearly impossible to go online and not come across the words content or content marketing—it’s inescapable and the reality is – it’s...