About

Hal Licino is a veteran freelance writer, book author and frequent contributor to a blog hosted by Benchmark Email, one of the world’s global email marketing solutions.

SEO

The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content

SEO experts know well that repurposing email newsletter content is more than just slapping it up on some blog or...

Hal Licino
9/8/2011
343 Reads

Content Marketing

What The Top 7 Unsubscribe Comments Teach You About Your SEO Emails

Your unsubscribe form’s text box allows your (former) subscribers to explain why they are opting out from your email SEO...

Hal Licino
7/7/2011
625 Reads
77 shares

Content Marketing

Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing

A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their...

Hal Licino
6/2/2011
973 Reads
127 shares

Content Marketing

Repurposing Your Email Marketing Content For SEO Success: 5 Tips

Your most effective SEO content is free, effective, and right under your nose! All of the email marketing newsletter campaigns...

Hal Licino
5/5/2011
1.1K Reads
167 shares

Content Marketing

How to Avoid Crossing the Black Hat Line in Your Email Marketing

Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the...

Hal Licino
3/8/2011
3.5K Reads
71 shares

Content Marketing

How To Make Your Email Campaigns Mobile Friendly

Given the stunning conclusion of a recent A.C. Nielsen study that “if all time spent on the mobile web was...

Hal Licino
2/2/2011
969 Reads
53 shares

The Biggest PPC Trends of 2020, According to 39 Experts

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