Hal Licino
Email Marketing ServicesHal Licino is a veteran freelance writer, book author and frequent contributor to a blog hosted by Benchmark Email, one of the world’s global email marketing solutions.
- All Posts (8)
The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content
SEO experts know well that repurposing email newsletter content is more than just slapping it up on some blog or...
Applying Landing Page Best Practices to Boost Conversions
Placement of the primary call to action on a landing page is of primary importance to the success of the...
What The Top 7 Unsubscribe Comments Teach You About Your SEO Emails
Your unsubscribe form’s text box allows your (former) subscribers to explain why they are opting out from your email SEO...
Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing
A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their...
Repurposing Your Email Marketing Content For SEO Success: 5 Tips
Your most effective SEO content is free, effective, and right under your nose! All of the email marketing newsletter campaigns...
How Google’s Panda / Farmer Algorithm Could Affect Email Marketing
Google’s Panda / Farmer algorithm modification did more to shake up the established world of SERPs than any other update...
How to Avoid Crossing the Black Hat Line in Your Email Marketing
Some of the less ethical SEO email marketers out there are making the fatal error of deciding to “bend the...
How To Make Your Email Campaigns Mobile Friendly
Given the stunning conclusion of a recent A.C. Nielsen study that “if all time spent on the mobile web was...