If you scour the pages of marketing sites around the web there’s one recurrent theme, strategy that is, that seems to never loose traction, Email marketing just works. Of course, most savvy marketing types already know this. What is lesser known though is just how crucial email newsletters and eMarketing fodder is to the overall plan of a company, to the overall success.
ROI, this is the Holy Grail of business online now, and driving investment dollars up is yet another reason mail marketing rules part of the industry segment, it’s one of the best ways to discover the real value of an email subscriber. The infographic below from iContact shows the way ti better understanding when it comes to email marketing campaigns, and the best practices for optimizing.