Sherice Jacob

Sherice Jacob


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Sherice Jacob helps site owners improve website performance and increase conversions through her blog and custom design service at iElectrify. You can also follow @sherice on Twitter for more big bangs of inspiration and design coolness.


If you’ve dipped a toe or two into copywriting, one of the first things you’ll learn about is the power of negativity.  Words like “Don’t”...

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Good copy persuades… Great copy sells.  But sometimes, in that urge to be convincing, we throw so much charm and effort into the process that...

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A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the...

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