Where to Find Great Social Media Content?

SMS Text

Source: Internet by Darren Hester | MorgueFile

Although social media can be used to leverage a brand, it is still originally designed for Internet users to connect with one another. And what’s the best way to build and establish a network with your social media friends? Of course, great content! However, you should know where and how to find a great content to share with your network.

Google Alerts and Google Reader

Google Alerts and Google Reader are the best place to acquire great and relevant content for your social media marketing campaign. Google Alerts notifies you of your important keywords, while Google Reader allows you manage your blog subscriptions well.

Facebook Friend Lists

If you have a lot of Facebook friends, your News Feed maybe cluttered. However, you can control over this using the Friend List feature. It allows you to curate and filter the content that matters to you and your connection, enabling your find and share great and relevant posts to your network.

Twitter List and Trending Topic

Aside from Facebook Friend List, Twitter List and Trending Topic is also a great way to generate great content to share. Using your Twitter account, you can just simply check out the Trending Topic at the left side of your profile.

In addition, you can add relevant users on your Twitter List without necessarily following them. This will keep you in the know of what’s happening with the people or brands that you care about without flooding your Twitter feed. And when you’re update, you can share content that are not just relevant but also timely.

Paper.li and AllTop

Another great place to generate great and relevant content is through social media aggregator such as Paper.li and AllTop. Paper.li allows you to publish your own virtual news paper, while pulling information from various social media sites. AllTop, on the other hand, allows you to curate content and subscribe to your favorite blogs.


If you’re conducting social media marketing for your brand, having too many accounts can be overwhelming. That’s why you’ll need social media management system, and this is where HootSuite comes in. It allows you to manage multiple social media profiles, letting be up-to-date with all your connections without the need to open a lot of accounts. On the other hand, it lets you share great content to all your connections on one go.


If you know where to find great content, it will give you an insight of what matters most to your social media connection. In turn, you will also know which content to share.

Aki Libo-on
Aki is a content strategist and marketing consultant. As the assistant editor of SEJ, her job is to make sure that all posts on SEJ adhere to the editorial guidelines. When not at work, she is busy plotting her #WorldDomination plans while jogging on a Sunday morning.
Aki Libo-on
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • http://www.brunobabic.com Bruno Babic

    Wow!! What a super inspiring post and a great insight into the right resources of where to find great social media content!!

    Now, even after my 7 year long painful and disastrous struggles to start making ANY money online, I find this post very encouraging.

    Thank you!

    Bruno Babic

  • http://outsource.techndu.com/ Mark Kens

    In recent time social media becomes a must to do thing for online success and content is the most important thing for engagement over social media. I always use Google Reader, Google Alert and social aggregator like paper.li for latest content trend. It also help me to research about topics for my writing.