Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
Your SEO Needs Content and Inbound Marketing
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.
Content Marketing Metrics You Need to Measure
This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision.
#SEJThinkTank Recap: 6 Ways To Increase the Life of Your Content with Kelsey Jones
SEJ ThinkTank was joined by our very own Kelsey Jones, Executive Editor of Search Engine Journal, for a 45-minute webinar about how to increase the...
Let’s Master PDF Optimization & Compression
Use this step-by-step guide to optimize any pdfs on your website that aren’t behind a subscription wall so they can be found by search engines...
Making a Good Impression with Email Marketing
According to Campaigner’s latest survey, online retailers are aware of the slowing economy; and are looking to email marketing for customer acquisition.
This Month in Content Marketing: June 2016
I focused on articles related to building online communities for this month’s content marketing wrap up. Here are four recently published articles that talk about...
Boost Your Email Marketing Campaign This Summer
Your audience are likely to spend time outdoors for summer. Good thing, Campaigner shared and infographic that shows tips on how to boost your email...
5 Highly Effective B2B Online #Marketing Tips
Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make...
Boost Your Traffic and Profits Using Newsletters
Deciding which newsletters are the “best” is admittedly subjective. Here is a list of useful newsletters and blogs that offer actionable recommendations.
How to Get 1,000 Daily Pageviews on Your Blog
Every website wants 1,000 pageviews, yet many never get there. Here’s why your blog fails to reach the pageviews it deserves and how to fix...
These 7 Tools can Help You Develop Better Content
It’s important to have a goal and a strategy for developing better content. As long as you do that, you are headed for success.
6 B2B Email Marketing Tips for Newsletters
Should you bother with newsletters? B2B newsletters are a great addition to your marketing mix and offer plenty of chances to accumulate leads.
How to Combine Content and SEO Strategy
What is the number one reason why companies should integrate SEO and content? Akin Tosyali breaks down how to combine these two strategies.
The Absolutely, Irrefutably, Unequivocally Most Important Thing Your Website Must Do, and How to Do It
Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How.
10 Valuable Content Marketing Lessons From Print
What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Julia...
#SEJThinkTank Recap: How to Streamline the Content Creation Process
On June 1st SEJ’s Features Editor, Danielle Antosz, join the SEJ Think Tank to give a presentation about streamlining the content creation process.
This Month In #ContentMarketing: May 2016
Summer is upon is, so we focused on articles that talk about ways to make the content creation process a little easier.
6 Ways to Optimize a Landing Page for Phone Calls
Phone call optimization is becoming an integral part of digital marketing. Here are six ways to make a phone-friendly landing page.
How to Prioritize What Content You Should Create
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve...
5 Benefits of Using Storytelling in Marketing
There is a reason storytelling has become somewhat of a buzzword in the marketing industry lately. It’s a simple, natural way to make interesting content...
How To Build Amazing Personalized Influencer Marketing Campaigns
Brands tend to meet the influencer marketing world with a “meh.” But, it offers so much more to the brand than one would think. It’s...
10 Free Content Marketing Tools
Stop wasting your time on content marketing practices that don’t work and start focusing on effective content marketing practices. These 10 free tools will help...
How to Use Customer Journey Mapping to Shape Your Content Strategy
While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy...
Writing a Pitch Editors Can’t Refuse
Whether you’re new to the publishing world or a seasoned vet, everyone could use a refresher course in pitch etiquette. Do yourself a favor and...
What are the Pitfalls of Scaling Content?
Scaling content marketing remains one of the biggest issues for marketers. Fortunately, there are surefire ways to scaling quality content without facing the common pitfalls...
Write Compelling Headlines Instead of Clickbaits
It’s better to be honest than betray readers with misleading titles. Here’s how you can combat clickbait with compelling headlines.
Is Your Content Stolen? Here’s What You Can Do
Protect your content and don’t let the bad guys win! Greg Secrist shares three ways to find your stolen content and how you can take...
#SEJThinkTank Recap: How to Create a Galaxy of Content Through Repurposing
On Wednesday, May the Fourth (be with you), Kelsey Jones, the Executive Editor at Search Engine Journal, gave a special Star Wars-themed webinar on getting...
Why There are No Shortcuts to Content Marketing
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
This Month In #ContentMarketing: April 2016
Every month, I round up the best of the best so you can get your content marketing education all in one spot. Here are 5...