How to Use Customer Journey Mapping to Shape Your Content Strategy
While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy...
Anna Francis
Digital Content Writer and Editor
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Anna is the digital content writer and editor at Scarlettabbott. She has worked in the digital industry for 6 years as a copywriter and content specialist. She loves writing, developing creative ideas, and tweeting the day away.
Articles
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...