Earth Day is just a few days away, which reminds us to show our love for Mother Earth all the time. For digital marketers, though, this event is a great reminder of creating sustainable and long-lasting strategies.
And, one of the great ways to build sustainable marketing strategy is to nurture your email subscribers.
Planning an email marketing campaign for your business can be a pain. Working on one campaign after another could be tedious, that you’ll be tempted to take the easy way out. You can hear the little devil whisper: “Segmentation? Just blast your email to everyone!” Don’t do it.
Email marketing service provider, Campaigner, has compiled the five best practices to keeping your email campaigns fresh all year long. Ready to get started?
Featured Image: Image by Campaigner. Used with permission.
Infographic by Campaigner. Used with permission.