Lisa Lacy is a reporter who covers digital and search marketing. She has written for CMO.com, TechCrunch, ClickZ, Search Engine Watch, VentureBeat, The Huffington Post and The Wall Street Journal. She’s a graduate of Columbia’s School of Journalism and the University of Sussex.
Here’s how AI and dynamic content are helping email marketing become even more personalized – and effective.
The addition of a screen theoretically re-expands the answer universe beyond Position 0 on a range of smart speakers.
Voice technology is indeed a natural interface and it will maintain a connection between consumers and platforms in the ecosystems of tomorrow.
While jingles may not be right for every brand, the fact remains that jingles are memorable brand assets that consumers can recall for years
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and...
Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries.
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...