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#SEJThinkTank Recap: How to Streamline the Content Creation Process

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Meg Cabrera
Meg Cabrera SEJ STAFF
#SEJThinkTank Recap: How to Streamline the Content Creation Process

On Wednesday, June 1st, Danielle Antosz, the Features Editor at Search Engine Journal, gave a webinar on streamlining the content creation process.

You spend a lot of resources on your content management strategy just to make sure you offer high-quality content to your readers. Danielle discusses how you can streamline that process, and how you can generate content effectively and efficiently, in this hour-long webinar, which includes her presentation as well as a 30-minute Q&A session.

Danielle discussed how organization and automation are the keys to delivering high-quality content consistently. A few highlights from her presentation include addressing the three stages of content creation:

  • Generate Ideas: Generate ideas by hosting brainstorming sessions and using research tools.
  •  Do the Work: Make sure to develop a user persona and avoid using the passive voice. Most importantly, always copyedit your content.
  • Share It!: Efficiently share your content by using social share tools. Don’t forget to leverage on your email list and consider content syndication.

Tools Mentioned

For more information, you can watch the entire webinar below!

Watch the Full Video Recap:

 

View Danielle’s Slides on Slideshare:

View The Twitter Recap Via Storify

Image Credit

Featured Image: Image by Paulo Bobita

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Meg Cabrera

Meg Cabrera

Sales Operations Analyst at Search Engine Journal

Meg is part of SEJ's team based in Manila, Philippines. She is responsible for managing sales operations, order fulfillment, and ... [Read full bio]

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