B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make things easier.
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to be wary.
Blab just might the perfect storm of live, visuals and conversation, which is probably why it’s one of the fastest growing social platforms.
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No matter what type of site or web-based brand you’re striving to promote, pay-per-click banner retargeting has the […]