Content

The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.

Content
SEO

How NLP & NLU Work For Semantic Search

By Dustin Coates

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components.

17 min read
12K Reads
Apr 25, 2022

Can AI Perform SEO? Experimenting With OpenAI’s GPT-3

By Vincent Terrasi

If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment.

9 min read
27K Reads
Apr 22, 2022

Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results]

By Miranda Miller

How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights.

3 min read
4.3K Reads
Apr 20, 2022

Why Would Optimizing Existing Content Cause Rankings To Drop?

By Miranda Miller

A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO.

6 min read
16K Reads
Apr 19, 2022

Content
SEO

8 Best Enterprise-Level SEO Tools For Content Optimization

By Jessica Foster

Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort.

13 min read
14K Reads
Apr 18, 2022

Content

10 Copywriting Mistakes That Dilute & Weaken Your Messaging

By Miranda Miller

You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes.

9 min read
21K Reads
Apr 18, 2022

Content
SEO

Does Word Count Really Matter For SEO Content?

By Maddy Osman

Whether or not word count matters in SEO has been hotly debated. Here’s how you can use it to your advantage.

7 min read
23K Reads
Apr 6, 2022

How To Scale Content Marketing & Improve Organic Search Rankings

By Samuel Darwin

Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help.

1 min read
5.8K Reads
Apr 6, 2022

9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets

By Robyn Johnson

How can you make your Amazon listings stand out? Check out these 9 tips on crafting better titles and bullets for these lower-funnel ecommerce searchers.

10 min read
8.5K Reads
Apr 5, 2022

Why Do Aggregator Sites Outperform The Original Source On Google?

By Tony Wright

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them.

4 min read
11K Reads
Apr 5, 2022

Content
SEO

The Truth About Duplicate Content

By Tony Wright

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.

6 min read
25K Reads
Apr 4, 2022

Content
SEO

Focusing On SEO Alone Just Isn’t Enough. Here’s Why.

By Loren Baker

While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why.

8 min read
9.5K Reads
Apr 4, 2022

4 Reliable Ways To Create Google-Friendly Content

By Similarweb

Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa.

7 min read
11K Reads
Apr 4, 2022

103 Small Business Marketing Ideas To Help You Grow

By Adam Proehl

As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today.

8 min read
11K Reads
Apr 1, 2022

Content
SEO

5 Reasons Law Firms Need Specialized Legal Content Marketing

By Alex Valencia

The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done.

6 min read
1.8K Reads
Apr 1, 2022

A Complete Guide To On & Off Page Local SEO Content

By Corey Morris

Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources.

8 min read
8.9K Reads
Mar 31, 2022

How Should We Internally Link Hub & Spoke Content For SEO?

By Dan Taylor

Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today.

6 min read
9.4K Reads
Mar 30, 2022

B2B Content Strategies for SEO & Beyond [Podcast]

By Loren Baker

Get the latest tips and insights for a powerful B2B content marketing strategy.

3 min read
855 Reads
Mar 29, 2022

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

By Greg Jarboe

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

16 min read
2.0K Reads
Mar 25, 2022

Content
SEO

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns

By Julia McCoy

What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples.

6 min read
38K Reads
Mar 24, 2022

8 Free Courses For Writers & Content Marketers

By Amanda DiSilvestro

Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here!

9 min read
102K Reads
Mar 22, 2022

8 Fun & Engaging Content Marketing Trends In Hospitality

By Amanda DiSilvestro

It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing.