5 Unbeatable Types of Infographic + Free Tools to Create Them

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An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good one?

The secret is in days (maybe months) of brainstorming. A cool concept doesn’t even have to be too very well-designed. All you need is a great idea and some time of putting it together.

This post lists 5 unbeatable (when done right) types of infographics as well as free tools to help you put your ideas to life – enjoy!

1. Periodic Table

Periodic table of typefaces

As the periodic table hangs in thousands of classrooms all over the world, it has become a visual metaphor and serves now as a template for knowledge presentation in various niches and verticals.


Tools and resources:

  • Here’s a blank periodic table for you to fill out with any info you will be able to collect (quick tip for Photoshop dummies like myself: use the magic wand tool and click inside any cell to select the area inside it to edit it)

2. USA or World Map

Map infographics

A world map is another familiar visual image everyone knows from school – therefore using it to visualize some data related to our business is such a great way to effectively deliver your message and create well-recognizable associations.


Tools and resources:

  • GunnMap is a free online tool that allows you to paste in your own data to create a custom world map (video example of how it works)
  • StatPlanet Map Maker is another awesome tool to get inspired and create nice interactive maps
  • Download easy-to-edit images and edit them using your image editor:
    • 3 Isolated 3D USA Maps (1474×720px) – the map consists of three layers – all representing the pretty USA map in different colors: USA flag, white (with state borders) and blue.
    • Free Vector World Maps Collection: the huge collection of high-resolution world map images in various colors and textures.

3. Venn Diagram

Venn Diagram

A venn diagram is a diagram representing sets by intersecting circles and visualizing the relationships between the sets (overlapping circles show those features either unique or common to two or more concepts.). This visualization method requires almost no design skills – all you need is a hot clever concept that can be explained that way.


Tools and resources:

  • Hohli is an easy-to-use free online application that lets you create venn diagrams in just a few seconds.
  • Make Sweet is a fun free online tool that allows you to quickly create a neat-looking 3D venn diagram consisting of two circles. The best part of it is that you can also create fun image based venn diagrams for a more popular visual effect, for example:

Make Sweet venn diagram

4. Flow Chart

Flow Chart

Flow charts are arguably the most engaging type of viral information graphic: when done right, they will prompt your visitors to stay for a few minutes to travel the flowchart trying different routes. These are the most complex in terms of designing (of all types reviewed here).


Tools and resources:

  • Creately (paid but cheap) is a neat online tool that allows to easily build flowcharts and invite your co-workers and friends to collaborate on them.
  • Gliffy (free account comes with unlimited number of public diagrams) alows to create flow charts also with built-in collaboration support.

5. Typography Infographics

Typography Infographics

Typography infographic encompasses beautiful works of art, all designed and molded entirely from type – thus typography-based infographics can be used to feature play on words, typography illusions and other powerful and intriguing ways to deliver your message.


Tools and resources:

  • Wordle is a free tool that has plenty of tools and options for building beautiful tag clouds in different forms;
  • Tagxedo is an advanced online tool that builds typography artworks.

Further reading:

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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  • Tobias Fox

    Jeah great post. Thank you so much for the tools Ann!

    Having the tools is one thing – having a great idea the other 🙂 you know!

    take care,

  • NK Smith

    We’ve all been reading about infographics for a few years now, but this is definitely the best post I’ve seen so far about how to actually create one.

  • Depilação a Laser

    Great Job! Many things to do!

  • Kaushik

    Wow! great collection. I didn’t know such tools were available.

  • Gudipudi

    excellent information, i have come across posts with excellent infographics, but this is unique ( due to the inclusion of tools )

  • τρακτερ

    Tools makes the speciallist. Useful post, Thanks

  • SEO Lebanon

    great listtt Ann!!!! am loving Gliffyy

  • Hyderali

    Thanks Ann,

    There has been lots of talks about Infographics nowadays & your post came exactly at the right time. I tried Giffly, Despair, wordle & makesweet out which I think Giffly is outstanding where its like we are playing in photoshop, its little bit tough but it needs a visual image in our mind to create a cool infographic.

  • David de Souza

    Hi Ann,

    Thank you. This post is an great resource.

    For an UK centric infographic the London Underground would make a great template to create a graphic from.

    • Ann Smarty

      Probably, I am not familiar with London underground. I’ve seen quite a few awesome underground-styled infographics (for inspiration): http://daddu.net/5-cool-subway-styled-infographics/

  • Ann Smarty

    Thank you, Stacey! Your post looks awesome!

  • PamMktgNut

    Great post. I am just starting research on how to create Infographics. Appreciate the information 🙂

  • Rax Lakhani


    This post is EXACTLY what I’ve been looking for for the past few months! Thank you so much, and keep ’em coming…