Claudia Higgins

SEO Insights Strategist at Conductor

Claudia Higgins

SEO Insights Strategist at Conductor

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About

Claudia Higgins has worked in SEO since 2014, spending six years on the in-house SEO team at Argos before moving to Conductor in September 2020. With a background in education as well as design, her area of special interest is the use of data to understand and drive SEO, and making this approach as accessible as possible.

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SEO, Analytics,Strategy,Training

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Google Analytics, Google docs, Trello

Careers & Education·SEO

Google Is a Librarian: Teaching SEO to Non-Specialists

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists.

Claudia Higgins
7/1/2021
4.2K Reads
7 min read

Enterprise SEO

4 Common In-House SEO Challenges & How to Overcome Them

Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions.

Claudia Higgins
12/14/2020
4.4K Reads
10 min read

Your Guide to Google E-A-T & SEO

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