Claudia Higgins

SEO Insights Strategist at Conductor

Claudia Higgins

SEO Insights Strategist at Conductor

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About

Claudia Higgins has worked in SEO since 2014, spending six years on the in-house SEO team at Argos before moving to Conductor in September 2020. With a background in education as well as design, her area of special interest is the use of data to understand and drive SEO, and making this approach as accessible as possible.

I am awesome at

SEO, Analytics,Strategy,Training

Favorite Tools

Google Analytics, Google docs, Trello

Careers & Education·SEO

How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams

Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here’s how.

Claudia Higgins
9/2/2021
2.1K Reads
7 min read

Careers & Education·SEO

Google Is a Librarian: Teaching SEO to Non-Specialists

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists.

Claudia Higgins
7/1/2021
4.9K Reads
7 min read

Enterprise SEO

4 Common In-House SEO Challenges & How to Overcome Them

Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions.

Claudia Higgins
12/14/2020
4.5K Reads
10 min read

A Complete Guide to On-Page SEO

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