Google May Expand Unsupported Robots.txt Rules List
Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow.
Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow.
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks.
What Google’s systems actually do with click data and what it means for SEO and rankings.
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
What Google’s systems actually do with click data and what it means for SEO and rankings.
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Google announced new tools that further transforms Search to a tasked-based platform.
What Google’s systems actually do with click data and what it means for SEO and rankings.
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines.
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters.
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
How AI-driven search is redefining success by prioritizing cited, retrievable content over traditional traffic and clicks.
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
By Duane Forrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.