Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.
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Enterprise SEO Reporting: Tips For Developing Effective Dashboards
Impress multiple stakeholders with your effective communication of data insights. Here’s how to build an SEO dashboard for massive enterprise sites for a powerful report.
Google Search Updates: About This Author, Diverse Views, + More
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources.
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses?
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude.
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Server-Side Rendering: The Pros & Cons To Consider For SEO
Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages.
Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks.
Google Search Updates: About This Author, Diverse Views, + More
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources.
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses?
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude.
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Google Ads Policy Update: Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
Google Updates Search Console With New Merchant Reports
Google Search Console adds clicks and impressions reports for product snippets and merchant listings
Google Enhances Discovery Ads: Boosting Engagement & Conversions
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Enterprise SEO Reporting: Tips For Developing Effective Dashboards
Impress multiple stakeholders with your effective communication of data insights. Here’s how to build an SEO dashboard for massive enterprise sites for a powerful report.
Google Search Updates: About This Author, Diverse Views, + More
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources.
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses?
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude.
Server-Side Rendering: The Pros & Cons To Consider For SEO
Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages.
Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks.
Google Updates Search Console With New Merchant Reports
Google Search Console adds clicks and impressions reports for product snippets and merchant listings
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign.
Google Ads Policy Update: Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments.
Google Enhances Discovery Ads: Boosting Engagement & Conversions
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign? Check out these recommendations to ensure your account is built to last.
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Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy [Webinar]
Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event!
The Top 3 Ways To Build Authority By Going Beyond Just Link Building
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others.
How A Customer Journey Influences Your Content Strategy
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads.
How To Keep Your Job Safe From ChatGPT & AI
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
SaaS Seo: A Four-Step Strategy For Growth
Check out this four-step SaaS SEO strategy to keep a leg up on your competition and ultimately come out on top.
You Must Unlearn What You Have Learned About B2C Content Marketing
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How To Create Content For Each Stage Of The Customer Journey [Webinar]
Ready to get the most out of your leads? Want to drive more sales? Register now and learn how to turn prospects into customers.
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MARCH EBOOK HIGHLIGHT
A Guide To Essential Tools For SEO Agencies
Use this ebook + sortable master list download to help determine whether a new set of SEO tools could be key to your agency’s success. When planning your marketing strategy, ask yourself:
- Are we using the most effective SEO tools to help move our business forward?
- Which tasks cost the most time? Can they be automated or improved?
- Where are our process inefficiencies, and have we explored all the options for improving them?
- Does our current workflow put us in alignment with our future goals?
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SEJ Show + Podcast
Two Search Experts Discuss Blogging About SEO
March 10, 2023
Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?
By Kristi Hines
Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability.
TikTok’s US Future Uncertain: CEO Faces Congress
By Matt G. Southern
Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China.
TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction
By Kristi Hines
Learn more about tomorrow’s hearing with TikTok CEO about data privacy and creating a safer digital space for younger audiences.
TikTok Updated Community Guidelines To Include AI Content
By Kristi Hines
TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content.
Should Congress Investigate Big Tech Platforms?
By Kristi Hines
Is TikTok the only company that poses a threat to U.S. users? Learn how companies like Amazon, Apple, Google, and Meta pose similar risks.
LinkedIn Rolls Out 4 Updates For Business Pages
By Matt G. Southern
LinkedIn’s latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency.