Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them.
Latest
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Google Details Who Can License Its Search Data In Europe
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act.
WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
How We Earned 1,000+ Links For GEO/SEO
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back.
Google Search Console AI Reports Rolled Out Worldwide
Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.
Google Details Who Can License Its Search Data In Europe
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act.
WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back.
Google Search Console AI Reports Rolled Out Worldwide
Google says Search Console’s generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.
ChatGPT Is Now A “Very Large Online Search Engine” In The EU
ChatGPT is now a very large online search engine under the EU Digital Services Act after OpenAI reported about 159.1 million average monthly search recipients.
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Google Details Who Can License Its Search Data In Europe
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
How We Earned 1,000+ Links For GEO/SEO
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back.
Google’s Mueller Shares Their Experience With Markdown For AI SEO
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme
FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
How To Advertise In Google AI Mode For Ecommerce
Google generates AI Mode ads directly from your product feed, not your ad copy. Here’s which Merchant Center attributes decide whether your products get chosen.
Google’s Local Services Ads Migration: What To Audit First
Google is folding Local Services Ads into Performance Max. Get the audit checklist to run before and after your account migrates, free on September 8.
Google Ads Launches New Search and AI Max Experimentation Tools
Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels.
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc.
The House Doesn’t Publish Its Tells
AI labs are buying pre-2022 books to avoid training on AI slop while quietly building text watermarking, exposing why content-at-scale strategies are a losing bet.
Prompt Injections Just Proved Something SEO Has Known For 25 Years
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume.
SEJ Pro Live AMA
AMA with Reddit Experts: What's Working Now & How To Get Into The Threads AI Cites
Bring your Reddit questions. Leave with an answer you can act on immediately.
- Why does AI answers keep pulling from Reddit and how to be in those threads?
- How can I be part of the conversations in my industry that don’t include your brand?
- What ways can I turn community presence into pipeline and revenue?
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
By Suganthan Mohanadasan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.
Why Running YouTube Ads Like Search Will Burn Your Budget
By Sarah Stemen
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
By Lemuel Park
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences.
YouTube Changes How It Counts Views On Long-Form & Live
By Matt G. Southern
YouTube is changing how it counts views on long-form videos and live streams.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
By Greg Jarboe
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.