TweetsforBoobs.org is helping raise awareness and donations for breast cancer during October, which is breast cancer awareness month. The site tracks mentions of the hashtag #tweetsforboobs and records a pledge of $1 to the Susan G. Komen foundation. At the end of the month, the total pledge amount for each Twitter account will be available and people will be directed to the site’s Susan G. Komen donation page (http://www.info-komen.org/goto/tweetsforboobs) to follow through with their pledge and donate.
The site even has a leaderboard of the top BRA’s (boobie research activists) which shows who has pledged the most so far.
The guys behind this initially wanted to find a corporate sponsor to match $1 per tweet with #tweetsforboobs, but it was too late to find a company willing and able to commit. They decided to take another route by simply letting people pledge money through Twitter, while TweetsforBoobs.org keeps track of all the pledges.