Four years ago, you may well have been laughed at for trying to start a successful podcast. They were a fad that had past their prime, and it was time to move on to bigger and better things.
But then podcasts were resurrected, and like JNCO jeans, they were cool again.
In the last year or two, many brands and thought leaders have jumped on the podcast bandwagon. We actually started one here at SEJ called Marketing Nerds, which we publish once a week.