Bing Ads announced it is rolling out Upgraded URLs to all advertisers; an easier and more efficient way of tracking URLs compared to current destination URLs.
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
In an effort to provide more transparent Quality Score reporting, Google AdWords will begin to report on null Quality Scores beginning September 12
Make sure Google crawls through your new pages, as well as the rest of your website through Botify.
How can brands relate to the first generation of kids who learned to swipe before they could walk? Here’s what you need to know about Gen Z
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
In this week’s wrap-up, SEJ News Writer Danny Goodwin gives us the latest in Facebook’s redesigned pages, and learn the history, the current state, and the future of SEO from SEJ contributor Jasmine Sandler.
Google has made an update to its AdWords Keyword Planner tool which will benefit big spending advertisers, and give low spenders limited access to keyword data.
Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business’s image. Learn more here.
Most B2B and B2C businesses lack an effective social media management. Here’s a walkthrough of the most important social media “Dos” and “Don’ts.”
Social content is a cross between social media and content marketing. Aaron Agius shares five ways you can expand content marketing using social content.
Are you storytelling? Today’s marketing revolves around engaging a fast-paced, busy audience. Learn how to engage brilliantly with authentic stories.
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping.
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
Not all Psychological triggers apply when developing content campaigns. So what psychological triggers do you use instead?
I’ve tried all the best influencer marketing tips and strategies. These are the lessons I learned. Read the complete list on SEJ.
In this week’s episode of Marketing Nerds, I am joined by Mike Roberts, Founder and CEO if SpyFu, a very popular and effective Keyword research tool. We talk a little about where the concept of SpyFu came from, its evolution, and some of the unique ways you can use the tools information to improve your marketing efforts.
Matt Cutts, Google’s former head of web spam, took to Quora to explain why he left Google to work at the United Stated Digital Service.