HubSpot posted an infographic called “How to Be a Marketing Automation Master“. HubSpot states, “Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you’re generating from blogging, social media, and other sources, and make them more sales-ready.” Are you using marketing automation? How is it working for you?
This infographic breaks down the history, problems and future of marketing automation. The parts I like the most are the “Putting the Human Back in Marketing Automation” (Please God) and “Good Ways to Use Marketing Automation”.