Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Overlooked and Underappreciated: the Social Share Button Strategy
“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we...
How Facebook Graph Search Affects User Privacy
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information...
Free Ways To Reach More People On Facebook
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Can Social Media be Your Primary Marketing Strategy?
It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
Mining Your Social Networks for Content Marketing Ideas
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that...
SEJ Video Series: A Sit Down With SEO Expert Alan Bleiweiss
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing...
Google Plus: Bridging the Gap
Social media has grown exponentially in its relatively short existence, fashioning a culture of open dialogue that gives users and brands the ability to spread...
Content Marketer’s Resource Box: Free Ebooks and Cheatsheets
While it is always a good idea to refrain from putting all of your marketing eggs in one basket, content is still one that should...
3 Tips for Better SEO and Social Media Time Management
Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a...
How to Increase Engagement with Your Audience
At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end...
5 Must-Have Mobile Marketing Tools for Businesses
It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the...
Facebook Launches CPA Bidding
Facebook just announced that it will start allowing Advertisers to CPA bid. CPA is commonly known as Cost Per Action or Cost Per Acquisition to people in the Affiliate...
5 Strategies for eCommerce Sites to Leverage the potential of Pinterest
Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm,...
The Savvy Marketers Guide to Jumping on Internet Memes
The web’s most recent viral success – the Harlem Shake video – was notable for the way companies in all industries jumped on board with...
6 Pillars of a Successful Blog
While I don’t believe much in dwelling on failures and mistakes, I do believe we can learn from them. Often other people can learn from...
Using Tracking URLs With StumbleUpon Ads
As someone who recommends and uses StumbleUpon Ads on a regular basis, I wanted to share a quick tip for anyone out there wanting to...
How to Create and Promote Successful Social Media Giveaways (and build SEO Links)
As much as I love guest blogging, I think it’s important to diversify your back link portfolio. Focusing on just one type of back link...
Claiming Google+ Authorship and Publisher Markup for SEO
Google Author Rank is a hot topic in both the content and search marketing industry. What is Author Rank exactly? While Google hasn’t officially said anything about...
How to Develop a Writing Voice that People Recognize from a Mile Away
When you lose self consciousness and relax into the act of writing that’s when your voice emerges – Justine Musk As the web gets flooded...
What Could Facebook Hashtag Adoption Mean for the Social Giant?
The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+...
Top 10 April Fools Day Jokes for 2013
Google’s latest Porcupine update suggests you should be skeptical about what you read online today! So today for many of you that haven’t figured it...
How to Consistently Write 1000 Words a Day
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s...
How Google Glass will influence the way we connect on Google+
Social media interaction is in a constant state of evolution. Traditionally, progress has been limited to text-based interactions or static video; however through Google+ Hangouts,...
What Facebook’s Graph Search Can Offer Brands
Facebook introduced the new Graph Search, a term derived from social graphs and search. This new feature is a long leap from the old Facebook...
What Corporate Blogs Could Learn from the Success of Personal Blogs
If you look at most company blogs, they’re incredibly boring. [pullquote]The lack of red tape and need for permission has resulted in one of the...
Can Facebook Graph Make You Money?
Facebook’s latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming...
How to Grow Your Google+ Following
Every day, I hop on a global magic carpet and attempt to interact with millions of people. The ride has allowed me to grow my...
Social Media Outsourcing Horror Stories
I think it’s safe to say that most companies have finally become aware of how vital it is to have a well-integrated social media campaign...