Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...
5 Lesser Known Secrets to Building Influential Connections
Spend enough time on the web and you’ll hear the advice that you need somebody influential to take an interest in what you’re doing. That’s...
5 Methods to Put the Guest Back into Guest Blogging
The release of Google’s latest major algorithm update, Penguin 2.0, has ruffled the feathers of many professional bloggers and SEO experts. Cries have gone up...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
How to Make Your Content More Fascinating to Your Audience
As the web gets flooded with content creators, attention has become scarce, and as a result far more valuable than it’s ever been. It’s also...
How To Get More Exposure For Your Videos On Facebook
Video marketing is killer, right? It’s one thing to spend all this time making a video for no one to know about it, let alone...
Instagram Launches Video
Instagram adds video to feeds. They added filter effects to 15-second videos/clips that can be shared in your stream. This should be big news for...
How to Use Content + Social Media for Link Building
Have you ever wanted to send out a link request to thousands of people without being a spammer? Now you can, thanks to social media....
[Infographic] The Current State of Smartphones
Smartphone have come a long way, especially since 2011 was dubbed as the year of smartphones. It always amazes me how many people are on...
4 Pillars of Thriving Online Communities
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it...
How to Claim & Set Up Local Profiles: From Google+ to Yelp
Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the...
7 Ways to Make Blogging More Complicated Than It Needs to Be
Far from its origins as a digital mode of journaling, blogging (derived from the phrase “web log”) has gained new status as a powerful content...
The Pinterest Effect: From Pin to Purchase
Did you know that from 2011 – 2012, unique visitors on Pinterest grew a whopping 286% from 700,000 to over 20 million? In fact, a...
Tumblr Now Faces the Challenge of Change
I thought I was hip with social media until a few months ago I noticed my teenage daughter had deleted her FaceBook account. When I asked...
How to Extend The Shelf Life of Your Content by Repurposing It
Most of us assume that prolific content creators are always creating something new. But that’s far from the truth. As I’ve observed some of the...
Lesser-Known Secrets for Better Social Media Results
Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to...
How To Make Your Website Sticky
What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface...
5 Ideas for Putting the Soul Back into Your Content
If you’re a writer or content creator for long enough, you’ll eventually reach a point where everything you do becomes a routine. You develop the...
Social Media #Fails Every Company Should Learn From
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled...
Lessons from Fiction That Can Be Applied to Your Content Creation Efforts
I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
11 Unique Ways to Boost Your Social Sharing with Buffer
When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type. There’s no need...
Overlooked and Underappreciated: the Social Share Button Strategy
“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we...
How Facebook Graph Search Affects User Privacy
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information...
Free Ways To Reach More People On Facebook
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Can Social Media be Your Primary Marketing Strategy?
It is no secret that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
Mining Your Social Networks for Content Marketing Ideas
Content marketing is undoubtedly a great way to promote your website, but the problem is that it’s – well – hard! Creating compelling content that...
SEJ Video Series: A Sit Down With SEO Expert Alan Bleiweiss
A few weeks ago I sat down with long time SEJ community member and SEO expert Alan Bleiwess. This is the start of an ongoing...