The 5-Minute-A-Day Instagram Marketing Plan

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Instagram can be an impressive platform for directly marketing to a target audience – especially if it is a visual product that you are offering.

Like most social media, Instagram’s system encourages users to pre-select themselves for marketing. For example, an Instagram user who is pounding out hashtags for all the albums they listen to is flagging himself as a viable target for a company that markets merchandise within that musical niche. Hashtags are becoming more popular than ever, and they are the best way to find the most targeted – and apparently wealthiest – customers.

My personal experience with this technique came from a niche in the hip hop community. I noticed the following initially on YouTube and then began targeting users that associated themselves with that niche on Instagram. After a few months of taking daily action, I had built a few thousand cult followers. And then, with an occasional Instagram post with a limited-time coupon discount code, I could create a buying frenzy within minutes to my eCommerce site.

Sounds interesting, right?

Five minutes a day is all you’ll need. Keep reading.

Are you ready for the 5-Minute-A-Day Instagram Marketing Plan?

First, snag a username that best represents your product or service. Make the picture attractive, funny, controversial or amusing, etc.

The core notion is to spend five minutes – and only five minutes – each day building your Instagram followers or marketing to your Instagram followers. That’s it. Otherwise, it will not be an income-producing activity. You really shouldn’t be posting more than once a day and following new users takes less than a few minutes.

You can divide your daily Instagram marketing in two steps:

1. Build your Instagram following (3 minutes, every day)

Do a hashtag search (found in the ‘Explore’ section of the app) and follow 30-50 users who are in your niche, every day. Or, find some niche users in your industry and start following the users that liked their pictures. The key is to find the engaging users. They will most likely be the ones that follow back. But do not follow more than 50 users per day.

Over time, with more people following back, your profile will become authoritative and folks won’t be apprehensive to follow.

2. Post one picture per day to your Instagram following (2 minutes, every day)

Post a picture every day of the lifestyle you are selling. People buy things because of the feelings they want to have, so hypnotically evoke those feelings upon your followers. So if you were selling dog collars, a cute puppy meme would do the trick. For a paddleboard company, a mysterious picture of an obscure beach would be brilliant. You get the point.

Note: Only put a CTA to buy once a month – maximum.

This creates urgency, and your followers will like you more. For increased effectiveness, create a time-sensitive ‘exclusive to Instagram’ coupon code. Directly link to the product page in your Instagram post, and make sure your site is optimized to take different payment methods to increase your conversion rates: credit card payments (here is a good resource for that), Google Checkout and Paypal. You’d be surprised how many eCommerce shops only offer Paypal, which is leaving too much on the table.

Where do you find your pictures?

Your own pictures are ideal, but finding your content can be found through another hashtag search on Instagram. Just remember to always cite the user handle in the picture description if you take a snapshot of someone else’s picture.

In closing, focus on a lifestyle that matches your product and engage on Instagram for five minutes a day for a long period of time. The results will surprise you.

Jeremy Page

Jeremy Page

Jeremy Page is an internet entrepreneur and search marketing strategist at Purch.
Jeremy Page
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  • Alpesh Brahmbhatt

    Hi Jeremy Thanks for sharing this information instagram i one of the best platform for website marketing and also add your pictures with using a content so that is also best.

  • Gary Henderson

    And then you look l like one of those spammers that followed everyone on Twitter at first and get stuck with a shit account. How about doing some real marketing rather than trying to game the system?

    • Jeremy Page

      Completely different game. This is about easily engaging with people who are interested in your niche, not auto-following people on Twitter.

      My niche Instagram account, for example, has just over 2,000 followers. And on average, I get 450-500 likes per photo. That is a killer engagement rate. Translation: this method actually does work. It just takes time and consistency.

      • Gary Henderson

        It may be a different game today but Twitter used to be a different game as well.

  • Moin Shaikh

    Wonderful tips! Gonna implement them shortly but i have one concern regarding the content resources you mentioned. I read in Instagram Terms and Conditions that you can only post pictures that are taken and owned by you only. Can we still share/use pictures from other users by mentioning their handle or by crediting their name in the post? Just want to confirm


    • Jeremy Page

      I have never read the TOS, Moin since that is not an income-producing activity.

      I have seen it a lot on Instgram, and there is proper etiquette in the process. I like to think of it as egobait, though. People love to get attention for doing something. So when I use another person’s photo, I always put: “S/o to @thisdude for the art” or something like that.

      • Moin Shaikh

        Thanks a lot for putting in your view on this. Yes, when we share something and mention the owner of the material it is great!

        P.S. I have now started spending a few minutes on instagram and following your above steps. It’s just about 4-5 days and i am pretty much exited, got about 30 likes on first photo without having a single follower 🙂

        Thanks again for your 5 minutes tips!

  • ray

    Great post! how do you “directly link to the product page in your Instagram post”? the links aren’t active links when I do this.. is there another way? thanks in advance

  • Zanade Mann

    Although, I agree with the effective use and marketing of hashtags I don’t agree that you should only post once daily on Instagram. For optimal marketing I believe 2-3 times daily is best. If you have a product based business 3 times is good. Service based that provides tips 2-3 is good. Thoughts?

    • Jeremy Page

      Zandade – If you can provide value 2-3 times and you think that the time you spend engaging 2 more times a day gives you an ROI for your product, then it would be worth testing.

      Test it and see what happens to your engagement metrics. Do comments and likes go up or down with more posts.

      I’d love to hear your results!

  • jroberthromas

    Great bit here. I think this is ideal for the small brand with little time or money to expend on a more active account. I agree Gary that using the follow button can look suspicious to certain instagram users, but I consider this to be mainly true for individual accounts. It’s a lot faster to get followers by following than just by liking and commenting, and I’m no longer convinced that just liking and commenting gets you more engagement. Maybe once upon a time… I think mostly it just feels good to have several thousand followers and only be following a few hundred yourself. Mostly, my biggest concern is that it encourages people to become ghost followers. But if you can keep up with the photos in your feed, liking and commenting enough to keep their engagement, then I can’t imagine why following a whole bunch of users would make the marketing value precarious.