It presents a huge marketing opportunity for businesses of varying sizes and across multiple industries, yet many still aren’t active on the social network. There are organic opportunities as well as paid, through the self-serve platform, which features Facebook’s targeting options. Instagram ads can be created in three formats, which are video, photo or carousel.
Visual content, both video and images, presents an advantage over text-based ads, due to 40% of consumers responding better to visual information compared to plain text.
If you are considering incorporating Instagram into your social media marketing, check out the infographic below from Buzzoid, highlighting the reasons why Instagram can be a potential home run for your business.