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How Many Users Instagram Has Now: 500 Million

Instagram has surged to 500 million active monthly users and 60 percent of Instagram's users, or 300 million people, now use the app every day.

How Many Users Instagram Has Now: 500 Million

Instagram‘s massive growth continues. The photo- and video-sharing network announced it has surged to 500 million active monthly users. Sixty percent of Instagram’s users, or an incredible 300 million people, now use the app every day.

That means Instagram has 2x more daily active users than Snapchat and Twitter (150 million and 136 million, respectively).

More than 80 percent of Instagram’s user base lives outside of the U.S., and they’ve seen strongest growth in countries like Japan, Germany, France, and Indonesia, according to TechCrunch. More than 95 million images and videos are shared every day, attracting 4.2 billion likes per day.

How Instagram Has Grown

Instagram has pretty much been adding 100 million new users every 9 months of late. Here’s a quick timeline of how Instagram reached 500 million users, since it was acquired by Facebook for $1 billion in 2012:

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  • April 29, 2012: 35 million users.
  • July 26, 2012: 80 million users.
  • Feb. 26, 2013: 100 million users
  • Sept. 6, 2013: 150 million users
  • Dec. 10, 2014: 300 million users.
  • Sept. 22, 2015: 400 million users.
  • June 21, 2016: 500 million users.

Up Your Instagram Marketing Game

Now 5 years old, Instagram has a lot to offer brands, including business profiles that provide crucial insights on your followers and top posts. Here are nine helpful Instagram marketing tips to get you up to speed.

You can also create 60-second videos. Plus, brands and businesses are finding success using Instagram advertising (200,000 advertisers are using Instagram’s self-serve advertising).

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So now there are 500 million reasons your brand or businesses should have an Instagram presence, not the least of which is that they’re spending more than 20 minutes every day on the app.

Feature Image Credit: Instagram


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Danny Goodwin is Executive Editor of Search Engine Journal. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio]

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