Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Face It! It’s Time to Diversify Your Social Media Efforts
Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time...
Follow What Interests You With New Pinterest Category Pages
Today, Pinterest announced an update to its category pages. Each category page now has a whole new selection of related interests to browse through. You...
Google+ Drops Real Name Policy, Promises To Smash Internet Trolls
Google admits that when they launched Google+ over three years ago there were a lot of restrictions on what name could be used on your...
LinkedIn Launches New App To Encourage Users To Stay Connected
LinkedIn recently launched a new app for iOS called Connected, which is designed to encourage users to more frequently reach out to others within their...
10 Free Ways to Boost Facebook Engagement
As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can...
Twitter Offers Data-Backed Tips On How To Engage With Millennials
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips...
How Does Google Index Tweets? A Study by Eric Enge of Stone Temple Consulting
Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released...
Facebook Is Helping Advertisers Reach Previously Unreachable People, On Any Device
Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a...
Can Social Media Spending Fit Into a Simple ROI Formula?
Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In...
5 Laws You’ve Got to Stop Breaking on Social Media
Sometimes you don’t have time to follow all the best practices of inbound marketing. Or maybe your boss or client is standing over your shoulder,...
Vine Highlights Popular Videos With New Loop Counts
Have you ever wondered how many times a Vine video has been viewed? Now you will see loop counts on videos to indicate how many times...
Google To Shut Down Its First Social Network, Orkut
It was announced today that Google intends to shut down its very first social network, Orkut. As of September 30, 2014, Orkut will no longer...
Twitter Offers Mobile App Promotion To All Advertisers
Today, Twitter announced that they’re going to begin offering mobile app promotion to all advertisers after seeing strong results during a beta test earlier this...
Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences
This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include the introduction of multi-product...
Buffer Launches ‘Daily’, An iOS App For Discovering And Sharing Content
Buffer, the makers of the popular social media scheduling tool of the same name, launched a new iOS app called Daily. When I got the...
Facebook Releases New Version Of Pages Manager For iOS and Android
Facebook announced on their Facebook For Businesss blog that they have released an updated version the Pages Manager application for iOS and Android. Facebook Page...
Facebook To Improve Rankings Of Videos That Are Uploaded Directly
Twice as many watch videos on Facebook now compared to six months ago, Facebook executives said in an announcement today, which is why there’s about to...
Snapchat’s Most Popular Feature Isn’t Actually Snaps
The Verge reports that Snapchat’s most popular feature is no longer self-destructing, private snapshots. On the contrary, its most popular feature is actually the most...
#HOWTO: Use Twitter Search Like a Pro
If you want to use Twitter search like a pro, you need to know all the ways that you can use their unique search engine...
LinkedIn Releases A New iOS App For Job Seekers
Today, LinkedIn released a new app called LinkedIn Job Search which is now available on iOS in the US. Using the new app, users can...
Twitter Now Supports Animated GIFs: Why This Is Good For Marketers
Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on Twitter.com and...
Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study
Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study...
7 Techniques for Embedding Social Media Content
Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of...
Facebook Officially Launches Slingshot, A Snapchat Competitor
Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly...
Pinterest Introduces A Faster Search Experience For Place Pins
Pinterest has been gathering feedback from users since launching Place Pins a little over six months ago. Place Pins are geo-tagged pins that users can...
Facebook To Give Users More Control Over The Ads They See
In an announcement made today, Facebook is taking a cue from its users and taking two major steps to make ads better. In the first...
TweetDeck Hacked And Temporarily Taken Offline Today Following Security Breach
Twitter took its desktop Twitter client, TweetDeck, offline today following what is reported to be a massive security breach. We’ve temporarily taken TweetDeck services down...
Pinterest Is Bringing Guided Search From Its Mobile Apps To Desktop Users
In April we reported that Pinterest will be bringing a new feature called Guided Search to its mobile apps, designed to help users find things...
Why Your Business Should be on Instagram
Businesses already using Facebook and Twitter have a good start for implementing an online presence with social media. However, while these two online giants once...
Facebook Introduces Calls-To-Action For Video Ads, And Improved Targeting
Facebook recently announced on their Facebook For Business blog that they will be rolling out new targeting options for video ads. When creating a campaign...