Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook Now Has 1.7 Billion Monthly Active Users
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Why Facebook is the 800-Pound Gorilla of Livestreaming
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and...
What Marketers can Learn from Pokémon GO
The popularity of Pokémon GO is unprecedented, and when properly thought out, a Pokémon GO-centered marketing strategy can yield exceptional results.
5 Big Facebook Live Updates Marketers Need To Know
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and...
Twitter Announces Form to Verify Account
Anyone can now submit a form to have their account verified on Twitter.
Twitter Displays Most Responsive Times of Brands
When are brands and businesses most responsive on Twitter? A new addition to Twitter profiles aims to make this clearer to users.
Snapchat Memories Lets Users Save & Search Snaps
Snapchat has introduced a new feature called Memories, which lets users save, search for, and reuse their Snaps and Stories.
Twitter Launches App To Get SMBs Tweeting More
Twitter Dashboard is a desktop and iOS app that helps busy SMBs engage with their current customers and reach new customers. Here’s how to get...
Pinterest Adds 4 New Features To Boost Sales
Pinterest is upping its ecommerce game. Here are the four new shopping features Pinterest has introduced to help businesses boost sales.
Facebook Redesigns Like Button
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new...
How to Form Emotional Connections with Influencer Marketing
Influencers can help your brand to create emotional connections with your audience. Use these Influencer Marketing Tips to connect and generate more sales.
Live Streaming Coming to YouTube’s Mobile App
This week ad VidCon YouTube announced it will be adding live streaming capabilities to the company’s mobile app.
Twitter Increases Video Length to 140 Seconds
Twitter and Vine users can now share videos up to 140 seconds in length. Twitter has also launched a new app for public figures and...
How Many Users Instagram Has Now: 500 Million
Instagram has surged to 500 million active monthly users and 60 percent of Instagram’s users, or 300 million people, now use the app every day.
60% Of Links Shared On Twitter Don’t Get Clicks
Your content might go viral, but it also might never get read. Turns out a majority of the links shared on Twitter will never get...
Twitter Ads Now Allows Emoji Targeting
Emoji keyword targeting is coming to Twitter Ads. You can target Twitter users who have recently tweeted or engaged with tweets that include emojis.
You Now Have 3 New Ways to Target Pinterest Users
Pinterest advertising is about to get some much-needed targeting options: Customer List Targeting, Visitor Retargeting, and Lookalike Targeting.
5 Facebook Ads Strategies to Boost Your Account
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
Snapchat Adds Snap Ads Between Stories, Ads API
More ads are coming to Snapchat. The platform has revealed new details about how brands can advertise on the platform heading forward.
10 Social Media Tips and Updates from May 2016
May saw various shifts among numerous social networks, plus some feedback on recent changes.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.
The Ultimate Emoji Guide for Marketers
In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.
6 Benefits of Facebook Instant Articles
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to...
18 of the Best Digital and Social Media Marketing Podcasts
Erin Robbins O’Brien compiled a list of digital and social media marketing podcasts to add to your playlist and may get you hooked.
The Pros and Cons of Twitter Automation
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let...
12 Ways You can Use Facebook Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to...
6 Key Social Data Metrics You Should Monitor
With so much that can be done with your social data, here are a few key metrics that can keep your marketing strategy grounded and...
How Facebook Messenger Changes Social Customer Service
Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook Messenger to contact your customers?
Anchor: The New Kid on the Social Media Block
Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this...
Facebook’s News Feed Algorithm Now Factors in Viewing Time
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal.