Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Facebook Makes its Ad Metrics Easier to Understand
Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling...
Ephemeral Content: Everything Marketers Need to Know
Here’s how you can create compelling ephemeral content for your brand.
Facebook Messenger Lets Users Add People to In-Progress Calls
A new feature added to Facebook Messenger will allow users to invite other people to calls already in progress.
Twitter Cracks Down on Automation, Use of Multiple Accounts
Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam.
Snapchat Now Supports Animated GIFs from GIPHY
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY.
Snapchat Gives Creators Access to Audience Analytics
Select creators on Snapchat are getting access to analytics data. This includes insights such as story views, engagement, and demographics.
Ad-free YouTube Red Coming to 100 More Countries
YouTube is looking to expand its subscription service, YouTube Red, to as many as 100 more countries.
Facebook Reveals New Tool for Posting Personal Lists
Facebook has released a new type of timeline post that allows users to create and publish personal lists.
Facebook to Roll Out Subscription Tool for Publishers on iOS
Facebook has come to an agreement with Apple, allowing the company to launch a subscription tool for publishers on iOS.
Instagram is Showing Users When a Screenshot of Their Story is Taken
Instagram is now letting users know when someone has taken a screenshot or screen recording of their story.
YouTube Has Stricter Penalties for Channels That Spread “Widespread Harm”
YouTube has stated it will begin issuing stricter penalties when channels publish videos that could cause lasting damage.
Facebook Discusses 4 Parts of their News Feed Algorithm
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how they defend against being gamed.
6 Outdated Social Media Tactics That Need to Die
Stop wasting time on these six social media marketing strategies and tactics that don’t actually produce results.
4 Awesome Features That Can Improve Your Facebook Ads
Here are some not-so-common Facebook advertising features that can help improve your ad campaigns.
Facebook to Begin Measuring Post Reach Based on Actual Views
Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has...
Instagram to Feature Carousel Ads in Stories
A new ad unit is coming to Instagram, as advertisers can now feature three pieces of media per stories ad.
Instagram Introduces Type Mode for Text-Based Stories
Instagram continues to build on its popular stories feature with an update geared toward text-only stories.
Millions of Twitter Followers Lost After Crackdown on Fake Accounts
Prominent Twitter users have lost over a million followers as a result of federal and state inquiries into fake accounts.
Facebook Bans All Ads for Cryptocurrency
Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.
Instagram Posts Can Now Be Scheduled in Advance
Instagram is finally introducing a way for users to schedule posts in advance, but there’s a catch.
Can Social Live Video Help SEO? Yes, Here’s How
Here’s how your next Facebook or YouTube live stream can give your SEO a boost.
Facebook’s Local Feed Update – Not Just for News Sites!
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost any kind of site.
Facebook Announces Plan to Allow Content Creators to Beg for Donations
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content creators to beg for donations.
How to 2x Your Traffic This Year with Video SEO
Learn how – and why – you should invest in YouTube video SEO this year.
Instagram Stories Can Now Include GIFs
Instagram is making its stories feature even more animated with a new GIF option.
2018 State of Social Report – Success with Live Video
Buffer’s State of Social 2018 report shows growth in live videos as a social marketing tool. Read why some marketers find it effective while others...
Live Videos Generate 600% More Facebook Interactions
Live videos on Facebook generate on average six times more interactions. More marketers are using live videos to increase sales and engagement.
Google Implements Stricter Criteria for YouTube Monetization
Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos.
Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend
U.S. Chamber of Commerce survey of 1,000 small businesses reveals surprising Internet marketing trend for small businesses that is spurring growth.
Is Facebook’s New Direction Advertiser Friendly?
Facebook changes direction, adding a focus on music content. Will this prove to be more advertiser friendly than news content?