Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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Social Tools, Technology and Social Media: Technology Isn’t a Cuss Word
I’ve known for years that being social is about the people you’re engaging. This is especially true for social tools like Twitter, Facebook, MySpace (although...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
The Creation and Promotion of Social Content
Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media...
Successful Viral Marketing via Creating Playful User Experience
Successful viral marketing is art and in many cases pure luck. What makes the viral marketing campaign more likely to succeed is the properly created...
Use Twitter Lists to Engage Your Community Members
Getting people to join, subscribe or follow is only one step in the process of building the powerful community around your brand or product. Another...
Crowdsourcing Platform Launching Soon. Anything New?
Brought about by the recent ruckus in my place of work, I spent most of my time during the the past couple of weeks dipping...
How Social Media Sites Are Fighting Spam
Social media spam can take various forms. About two (or a bit more) years ago I used to be a social media newbie myself and...
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
Social Media Marketing – NOT for Everyone?
After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and...
How to Piss off an Online Community – 4 Recent Examples
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for...
2 LinkedIn Networking Tips You Should Be Aware of
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more...
How to Easily Install Twitter Testimonials on Your Blog
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive...
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
Gmailing is Much More Social with Rapportive
If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step...
Online Marketing – How Times Have Changed
If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence...
Topsy Lets Us Reminisce on Our Tweets Past…Kind Of
If you have ever tried to search on Twitter you know that it is pretty frustrating. The search results don’t go back very far at...
Clicker.com For iPhone App Brings 1,800 Episodes to The Palm of Your Hand
Clicker.com is an Internet television site that is equal parts search engine, entertainment guide and directory all roll into one. As sites like Netflix and...
3 Facebook Limitations Marketers Should Be Aware of
Facebook is an awesome social media marketing tool and the brand Facebook presence is GOLD, but it has some bugs and limitations you should be...
Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn
Why aren’t more companies leveraging the power of social networking? Here are the obstacles: They don’t understand the benefits They are afraid to empower employees...
Facebook Marketing: There’s More to it Than Just Your Fan Count
One of the trends that I continue to see in the Facebook marketing world are all of the promotions companies are running to get new...
Facebook Fan Page Changes…
Facebook has just announced that effective August 23, there are new sizing requirements for Fan Pages and they are removing the Boxes tab. The new...
Steal This Idea: Display Your Brand Name Mentions in Your Blog Sidebar
Are you launching a new viral campaign or link bait? Sharing your results by displaying your brand name recent web mentions will work like wonders....
4 Useful Twitter Bots for Marketers
The best thing about Twitter is the evolution of the concept. I feel too lucky to enter the Internet Marketing world at the right time...
Social Media Gives Local Brands Home Field Advantage
Big brands have dominated advertising and traditional branding spaces for as long as advertising has existed. Their unthinkable marketing budgets have the ability to reach...
Facebook Questions: How to Benefit as a Company
In a land of a million ‘likes’ how many marketers are paying attention to the new Facebook Questions tool and how it can be an...
Top 10 Online Design Tools
As a graphic designer, you are always searching for new inspirations and tools to improve your skills and speed up the design process. The online...
6 Ways to Increase Your Influence and Persuasion
Image credit: Why Choose When You Can Have Both ? by an untrained eye Working in today’s niche markets, we all want to know if...
The Thinning Line Between SEO and Social Media
I’ve been doing SEO for as long as I can remember. I rarely stop to look at the distance I’ve made since I started; more...
LinkedIn Group versus Facebook Group
I have already reviewed how Facebook Group is different from Facebook Fan Page: a group is better to use for (two-way) discussion while a page...
Social Networks Pushing Too Hard
With the insane success of Facebook (now 500 million accounts and 140 million uniques a month) and the decent success of Twitter (close to 20...