Erik Whaley

Erik Whaley

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Local Search Marketing

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About

Erik Whaley is the director of Local Search Traffic, interested in local map listings, local search marketing, local PPC and franchise marketing

Articles

AdWords to Sunset Custom Shape Targeting

AdWords to Sunset Custom Shape Targeting

In a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes...

  • 3 min read
  • 1.5K Reads
AdWords to Sunset Custom Shape Targeting

Meet the New Version of AdWords Editor

If you manage multiple accounts with comprehensive campaign set up’s, you most likely utilize the AdWords Editor. Google just released version 9 of the tool...

  • 2 min read
  • 607 Reads
AdWords to Sunset Custom Shape Targeting

PPC and SEO Working Together

Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need...

  • 3 min read
  • 2.7K Reads
AdWords to Sunset Custom Shape Targeting

The Ancillary Benefits of Call Tracking

Call tracking is nothing new, but it can often be overlooked with all the set up options available for an online marketing campaign. Call tracking...

  • 3 min read
  • 583 Reads
AdWords to Sunset Custom Shape Targeting

PPC Tips for the Small Business Owner

It can be difficult for the little guy to compete with corporations¾moderate SMB programs are no match for endless marketing budgets and the resulting inflated...

  • 3 min read
  • 2.2K Reads