How to Avoid the “SPAM” Label
If you’re in marketing, there’s something that I think you should know: the next generation doesn’t like you very much. They’re sick of your TV...
About
Todd Heim is CEO, co-founder, and SEO manager of Essential Internet Marketing, LLC, an SEM and Social Media Marketing company based in Albany, NY.
Articles
6 Reasons Why Your Content Isn’t Spreading as Far as It Should
When you’re creating content for social media campaigns, the distance it spreads and the number of users who share it is likely to be a...
Social Media Event Case Study: NYS Interactive Ethics Forum
This past week, NY State Democrats held their first ever Interactive Ethics Forum. In it, they took questions from twitter users, Facebook fans, as well...
Five Platitudes That Aren’t Social Media Advice
Social media marketing is difficult. It is. Every campaign I’ve ever been a part of has had a unique set of challenges to overcome. Occasionally,...
Social Media and the Law
Last year, my wife finished law school in New York’s capital. As a member of the American Bar Association, she receives their monthly ABA Journal,...
Conquering Your Fears of Social Media
There’s a lot of reasons people and organizations are afraid to engage in social media. And while some of these reasons may be justified, none...
Is Old Dogg the new Digg?
In the wake of Digg’s v.4 switch (and subsequent user revolt), there’s a new player in the social bookmarking space. Old Dogg, and creator Phil...
How to Piss off an Online Community – 4 Recent Examples
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for...
Social Media Gives Local Brands Home Field Advantage
Big brands have dominated advertising and traditional branding spaces for as long as advertising has existed. Their unthinkable marketing budgets have the ability to reach...
8 Villains of Social Media
Social Media Marketing sure isn’t easy. It takes time to get to know the space you’re in, to network with like minded users, and to...
Why Google’s Redesign Could Be Good News for Social Marketers
It’s all about the real estate. Google results pages have historically been about simplicity. Any search “options” have been such a little part of the...
When Promoting Link Bait, Twitter is King!
A few weeks back we were promoting a link bait article on digg. Before long, the submission hit the front page but in a matter...
A Networking Guide to Social Media Commenting
Studying the front page of Digg or Reddit can give you some pretty decent insight into what kinds of content is worthy of the communities...
How to Get Banned on Social Media Networks
You’ve lost your account…it’s gone. You can’t log in. All your activity has been erased. You didn’t get an email, not even a warning. You’ve...
Building Social Bookmarking Networks 101
Social Bookmarking sites aren’t a huge mystery. If you think there’s some “special formula” to the Digg and Reddit algorithms, for the most part: you’d...