Make the most of your 140 characters with our news coverage and strategies from expert guest authors.Want to appear on every article in this category? Get in touch to sponsor SEJ’s “Twitter”.
Does Twitter’s New Share Button Mean Less Sharing?
Have you noticed any difference in the amount of shares your posts have received since Twitter removed the share count?
What’s New in #SocialMedia? 10 Updates from January 2016
January has come and gone, and, as usual, Facebook, Twitter, and Instagram rolled our a slew of enhancements.
What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY]
With only 140 characters to get your message across, is it still worth trying to squeeze a “please retweet” CTA...
7 Brands Who Are Keeping It Real on Facebook & Twitter (And What You Can Learn From Them)
Here are a few brands who are succeeding at keeping it real on social media and creating solid, human connections...
Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success
Here’s a look at what IHOP is doing on social media and how they could improve, coupled with how and...
The Top 10 Social Media Updates from October 2015
Here’s a recap of the top 10 social media updates from October 2015.
5 Ways to Rock Your Personal Brand on Twitter
Creating a social media following is the ultimate branding tool. To get you started, check out this a starter pack...
7 Ways to Increase Tweets for Your Blog Content
Want to increase the Twitter activity in your blog content? The key is offering content that users will enjoy and...
Behold, the Amazing Power of Twitter Hashtags
Twitter released a new study claiming that using hashtags in your tweets can actually kill your click-through rate. Say it...
Twitter Going HTTPS on October 1st For New Links Only
Twitter is the latest major website to go HTTPS, although its taking a somewhat different approach.
How to Use Twitter’s ‘Buy’ Button for Immediate Sales Conversion: An #SEJSummit Interview with Dennis Goedegebuure
Dennis Goedegebuure shares how to effectively use the Twitter “buy” button for immediate sales conversion.
The Complete Guide to Twitter for Your Content Strategy
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages...
New #MarketingNerds Podcast: Successful Strategies for Live Tweeting and Event Coverage on Social Media
In this Marketing Nerds episode, Social Hospitality’s Debbie Miller joins Kelsey Jones to talk about how to take advantage of...
Early Morning Tweets Get More Clicks, + More From Buffer’s Latest Study
Social software company Buffer has analyzed 4.8 million tweets to determine when are the best times to tweet according to...
Twitter Rolls Out Dedicated Product Pages and Curated Collections
Twitter announced it is slowly beginning to roll out two new features that it claims will make it easier to...
Twitter Will Now Autoplay Videos, GIFs, and Vines by Default
Twitter announced it is the latest social network to autoplay videos by default, following a trend made popular by platforms...
Jack Dorsey Appointed Twitter Interim CEO as Dick Costolo Steps Down
Twitter announced this afternoon that Dick Costolo will be stepping down as CEO, to be replaced in the interim by co-founder...
Tweets Without Hashtags or Mentions Get More Click-Throughs [STUDY]
Want the links in your tweets to get more clicks? A new study suggests you should avoid using hashtags or...
A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Many businesses aren’t quite sure how to tackle Twitter marketing from a paid perspective. Here’s how to see a direct...
Twitter’s Redesigned Search Experience Hits the Web
A redesigned version of Twitter’s search results interface is rolling out to all logged-in web users, according to a report from...