Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
Want to appear on every article in this category? Get in touch to sponsor SEJ’s Facebook section.
Facebook now offers an easy solution for split testing ads — also referred to as A/B testing.
Facebook is shutting down Partner Categories, which allowed third-party data providers to offer their targeting capabilities to Facebook advertisers.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
Here are five ways you can use Facebook to promote and drive more business to your location.
Facebook ended a test of a double news feed. Will continue with new Friends & Family news feed announced January...
BuzzFeed CEO Jonah Peretti shares insights on finding success with social media and explains why other businesses dependent on Facebook...
Want to create truly engaging Facebook videos? Then you must actually BE engaging. Here are 12 tried-and-true ideas.
Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In...
A new feature added to Facebook Messenger will allow users to invite other people to calls already in progress.
Facebook has released a new type of timeline post that allows users to create and publish personal lists.
Facebook has come to an agreement with Apple, allowing the company to launch a subscription tool for publishers on iOS.
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how...
Here are some not-so-common Facebook advertising features that can help improve your ad campaigns.
Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally,...
Reddit is continuing to grow and evolve. Here are five reasons it’s time to take a closer look at Reddit.
Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost...
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content...
Live videos on Facebook generate on average six times more interactions. More marketers are using live videos to increase sales...
