Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
If you’re in the business of writing misleading headlines in order to get clicks on crappy content, your days in Facebook’s news feed are numbered.
Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button.
What was your favorite social media update of July 2016?
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and marketers.
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and more.
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make purchases.
Need help reaching your target audience on Facebook? This cheat sheet combines every Facebook advertising targeting option into one infographic.
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family over brands.
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new blue button.
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
May saw various shifts among numerous social networks, plus some feedback on recent changes.
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to be wary.
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to see when and where they want to see them.