Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and marketers.
On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and more.
A new Facebook mobile ad format lets you target people who have downloaded your app and are more likely to become loyal customers and make purchases.
Need help reaching your target audience on Facebook? This cheat sheet combines every Facebook advertising targeting option into one infographic.
Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family over brands.
The Facebook Like has a new look. The redesigned button replaces the “f” with the familiar thumbs up icon. Like counts appear within the new blue button.
Facebook is launching its own version of store visit conversions, a pop-up map feature for local awareness ads, and an offline conversion API.
Choosing the right Facebook ads strategies becomes increasingly important as your account grows. Here are five things to try to improve results.
May saw various shifts among numerous social networks, plus some feedback on recent changes.
The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to be wary.
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to see when and where they want to see them.
In the spirit sharing, here are 11 hidden Facebook features that social media managers and marketers can try today!
Thinking of using Facebook Live for your brand? Lisa Lacy shares 15 best practices that you need to keep in mind when using this platform.
Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook Messenger to contact your customers?
Facebook is going beyond the basic signals of liking, commenting, and sharing to now factor in viewing time as a ranking signal.
Delivery Insights will begin rolling out globally to Facebook Ads Manager in a few weeks. Here’s what you need to know about Facebook Delivery Insights.
Facebook has updated its policies on how branded content is handled on the network,
Facebook has improved the search and discovery process for live videos, days after announcing a host of new features for Facebook live videos.
Facebook has launched new features for live videos designed to get more people in on the action.
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website.