News and marketing advice for engaging with the world’s biggest social network.
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3 Changes Coming to Facebook Trending Stories
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is...
What You Need to Know About Facebook’s Business Pages Layout
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things...
How to Market Through A Brand Facebook Group
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create...
Facebook Journalism Project Launched to Build Stronger Ties With News Industry
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like...
6 New Facebook Live Features You Need to Know
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via...
Facebook Tests New Mid-Roll Video Ads
The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in...
Facebook Updates How Dynamic Ads Work
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity,...
Will Facebook 360 Change Brand Storytelling Forever?
Facebook 360 launched in 2015, but we have yet to see advertisers and marketers really nail the execution. This article...
Listen Now: Introducing Live Audio on Facebook
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension:...
The Complete Guide to Messaging Apps
Messaging Apps are everywhere. We take a look at their history, where they’re headed and why they could be the...
Facebook Introduces Live 360 Videos
Facebook has announced the addition of 360 video to the Facebook Live experience. Facebook’s 360 videos and live feature were...
This Month in Social Media: Updates from November 2016
November was a busy month in the social media world. There were updates, enhancements, and announcements across various social networks....
A Marketer’s Guide to Facebook Messenger Bots
Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to...
Does Facebook Live Increase Engagement and Website Traffic? [STUDY]
Here are some stats on our initiatives for Facebook Live and if they drove traffic and engagement or not.
Fake News Sites Banned From Facebook Ad Network
Facebook has updated its advertising guidelines in order to prevent fake news sites from generating revenue from the Facebook Audience...
Memorialized Account Bug is “Killing” People on Facebook
There was quite a shock Friday afternoon as many people checked their Facebook profiles, only to see that their profile...
Two Social Media Marketing Experts Discuss Facebook Live & Snapchat
These 2016 Pubcon interviews reveal ways you can make the most out of Facebook Live and Snapchat to amp up...
The Latest Social Media News from October 2016
October was a relatively mellow month in terms of social media updates, but that doesn’t mean there weren’t any noteworthy...
Facebook’s Q3 Results: 5 Things You Need to Know
Facebook continues to grow its advertising revenue and attract new users. Here are five things marketers need to know about...
7 Ways to Easily Increase Your Reach on Facebook
Increasing your Facebook reach shouldn’t be a huge problem. Knowing the right audience reach settings can make a difference when...