Latest SEO Articles
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Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience.
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Google Discusses Digital PR Impact On AI Recommendations
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites.
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption.
How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.
How To Do A Complete Local SEO Audit: 11-Point Checklist
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages?
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes.
Google’s Advice On Canonicals: They’re Case Sensitive
Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works.
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines.
Automattic’s Legal Claims About SEO… Is This Real?
Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
Measuring When AI Assistants And Search Engines Disagree
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic”
As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust.
Google’s New BlockRank Democratizes Advanced Semantic Search
Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone.
How And Why Google Rewrites Your Hard-Earned Headlines
You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on.
SEO Is Not A Tactic. It’s Infrastructure For Growth
When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine.
Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.