International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
The State of Search Engine Marketing in China
Here’s everything you need to know about the state of Chinese search engine marketing and SEO practices.
Subdomain vs. Subdirectory vs. ccTLD: Which Is Best
When making a decision of ccTLD vs. subdomain vs. subdirectory, your best choice is a subdirectory. Here’s why.
Yandex Introduces Turbo Pages for Publishers
Yandex has announced Turbo pages which can be likened to Facebook Instant Articles, Accelerated Mobile Pages, and Baidu’s Mobile Index Pages.
Google Search Will No Longer Use Domains to Indicate Country Service
Google search will no longer use country code top level domains to indicate where you’re searching from.
Google to Start Competing on Equal Terms in Shopping Search
Following a $2.7 billion fine, Google has agreed to change how it displays shopping search results in Europe.
Google Uses ccTLDs and Search Console Settings to Geotarget Search Results
Google recently revealed how it currently geotargets search rankings to users in different locations around the world.
Canadian Courts Can Now Force Google to Remove Search Results Worldwide
A ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google.
Google Fined $2.7 Billion by the EU for “Abusing Search Engine Dominance”
Google has been fined $2.7 billion for giving an “illegal advantage” to its own services in search results.
Google May Be Forced to Change Its Business Practices in Europe
Google is expected to be hit with a fine of over 1 billion euros by antitrust officials in Europe.
Microsoft is Paying More People to Use its Bing Search Engine
In an effort to get more people to use its Bing search engine, Microsoft is offering monetary incentives.
Yandex Opens Up Content Distribution Platform “Yandex Zen”
Search engine Yandex has launched a platform for content creation and distribution, which it calls Yandex Zen.
What Google Opening Android to Rivals Means for Russia’s Search Future
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?
Google Expands “Fact Check” Tag to Search Results and News Articles Worldwide
Google is expanding its “Fact Check” tag to search results and news articles worldwide.
An Introduction to International SEO
A winning international SEO strategy starts by focusing on the localized search user experience. Take these steps to succeed globally.
Reach Other Markets With Translated Content: An Interview With Zeph Snapp
At Vegas Pubcon 2016, SEJ Chief Social Media Strategist Brent Csutoras sat down with Zeph Snapp of Altura Interactive to discuss how to effectively translate...
How to Use HREFLang Correctly: An Interview with Bill Hunt
In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ’s Executive Editor, to talk about HREFLang, what it...
Google Assists Travelers With Improved Hotel and Flight Search
Google announced a series of updates to search results at a press conference today in New York. The updates are aimed towards helping travelers find...
New #MarketingNerds Podcast: Why International Search & Design is Crucial For Your Online Presence
Today on Marketing Nerds, Greig Holbrook of Oban Digital talks about international search and online behavior of users from different countries.
Baidu Dives into Indonesia After Pulling Out of Japan
Baidu, the dominant Chinese search engine, quietly pulled out of Japan. The exit from the market was so quiet, it took a full month for...
Google Improves Google Flights Search, Never Miss Another Travel Deal
Thinking about Spring/Summer travel while stuck in one of the coldest winters on record? You’re not the only one, as Google points out there’s always...
International Search Engines Gaining in the US: SEO For Domestic Audiences
Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest...
Geo-Targeting and SEO 101: How to Rank Content in Multiple Regions and Languages
The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
International SEO is a Huge Opportunity For Marketers: Interview With Eli Schwartz
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
International Rank Checking: Four Ways To Get Results for Free
There are countless posts published on SEO blogs declaring search engine rank checking is dead, and ranking reports should no longer be shared as a...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
How To Approach International SEO: Interview With Eli Schwartz
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this...