International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
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International SEO Considerations with Aleyda Solis [PODCAST]
Learn how you should approach international SEO and the top considerations when internationalizing your website.
Why International Search Marketers Should Care About Brand Measurement
Learn how brand measurement will help you diagnose your issues, discover opportunities, and start improving.
How to Use Machine Translation to Localize UGC for Global Websites
Here’s how – and why – you should use machine translation to localize user-generation content for global websites.
Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan
Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.
The Ultimate Guide to Seznam SEO
This guide covers the SEO basics and best practices for Seznam, the second largest search engine in the Czech Republic.
9 Frequently Asked Questions About Yandex SEO & PPC, Answered
This post answers nine of the most commonly asked questions about Yandex. Plus, Yandex SEO tidbits you should know.
5 Content Management Tips for Global Websites
These five proven tips will help you manage the content of your global website.
How to Develop a Solid Business Case for Hreflang Implementation
Getting budget for hreflang implementation can be a challenge. Here’s how to build a solid business case for it.
Baidu SEO: A Guide to SERP Features & Ranking Signals
Read this comprehensive guide to Baidu’s SERP features and ranking signals.
Yandex Introduces Its Own Smart Speaker
Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware.
Top-Level Domain & Other Restrictions for International SEO
Here are the things you need to consider when choosing a TLD for international SEO.
The Best Practices of Optimizing for International SEO
This brief primer will help you understand the best practices of optimizing for international SEO.
Common International SEO Challenges & How to Prevent Them
Discover how you can prevent international SEO mistakes and avoid destroying your global opportunities and reputation.
Bing Improves Maps Related Searches for UK Users
Bing has rolled out several new features to maps related searches for UK users.
5 Cost-Saving Tips for International SEO
Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.
Google Launches 2018 Winter Olympics Features Across Search Results
Google has officially launched its 2018 Winter Olympics-themed features across the web, which includes includes Search, YouTube, Assistant, and more.
Taking Paid Search Global: How to Develop an Effective Strategy
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
The State of Search Engine Marketing in China
Here’s everything you need to know about the state of Chinese search engine marketing and SEO practices.
Subdomain vs. Subdirectory vs. ccTLD: Which Is Best
When making a decision of ccTLD vs. subdomain vs. subdirectory, your best choice is a subdirectory. Here’s why.
Yandex Introduces Turbo Pages for Publishers
Yandex has announced Turbo pages which can be likened to Facebook Instant Articles, Accelerated Mobile Pages, and Baidu’s Mobile Index Pages.
Google Search Will No Longer Use Domains to Indicate Country Service
Google search will no longer use country code top level domains to indicate where you’re searching from.
Google to Start Competing on Equal Terms in Shopping Search
Following a $2.7 billion fine, Google has agreed to change how it displays shopping search results in Europe.
Google Uses ccTLDs and Search Console Settings to Geotarget Search Results
Google recently revealed how it currently geotargets search rankings to users in different locations around the world.
Canadian Courts Can Now Force Google to Remove Search Results Worldwide
A ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google.
Google Fined $2.7 Billion by the EU for “Abusing Search Engine Dominance”
Google has been fined $2.7 billion for giving an “illegal advantage” to its own services in search results.
Google May Be Forced to Change Its Business Practices in Europe
Google is expected to be hit with a fine of over 1 billion euros by antitrust officials in Europe.
Microsoft is Paying More People to Use its Bing Search Engine
In an effort to get more people to use its Bing search engine, Microsoft is offering monetary incentives.
Yandex Opens Up Content Distribution Platform “Yandex Zen”
Search engine Yandex has launched a platform for content creation and distribution, which it calls Yandex Zen.
What Google Opening Android to Rivals Means for Russia’s Search Future
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?
Google Expands “Fact Check” Tag to Search Results and News Articles Worldwide
Google is expanding its “Fact Check” tag to search results and news articles worldwide.